What’s important to Google this year

So it’s been a while, thanks for Tooning back in.
As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025.
But what do we think is coming down the tube?
How much will Chat GPT influence SEO?
Do the old methods still work?
Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year.

Tune in to learn:

• Why it’s important to focus on UX (user experience) friendly sites

• Why Google AI summaries are here to stay

• Why SEO needs to become a multi-channel approach

• Why we need to move beyond keywords and focus on user intent behind queries

• Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)

• Why video content is so important

• Why we should focus on collaboration instead of creation

• Why AI content is going to increase

• How building communities can lead to potential customers

• How you can use AI agents to streamline SEO processes

Head to episode notes

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