Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).

Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

5. Join the Misfits Entrepreneur Facebook group

Sign up for the Recipe for SEO Success Course

What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.

What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.

• What has changed in ecommerce over the last year
• What technical aspects you should learn
• What Google Shopping is
• How Google Merchant Center works
• Common UX mistakes ecommerce sites are making
• What differences you can make to product descriptions for voice search
• How AI is changing ecommerce business processes
• How Louis keeps up with all the changes in ecommerce
• Louis’s number-one tip for ecommerce owners

Useful resources:

• Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

• Google Shopping

• Google Merchant Centre

• Microsoft Clarity

• Magai

• Hemingway

• Personal Branding Workbook

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course