Mehdi Zarhloul, CEO of Crazy Pita Restaurant Group, shares his journey from working in restaurants as a teenager to opening his own Mediterranean restaurant chain. He discusses the challenges and successes he experienced along the way, including the impact of the COVID-19 pandemic.

Moreover, Mehdi also talks about the importance of technology in his business, including the use of virtual cashiers and AI for scheduling and inventory management. Mehdi Zarhloul, the founder of Crazy Pita, shares his insights on running a successful restaurant business and the importance of creating a memorable customer experience.

Finally, he emphasizes the value of using technology to streamline operations and connect with customers. Mehdi also discusses his decision to start franchising and his vision for expanding his brand. He highlights the importance of building a strong team and having a clear strategy in place. Mehdi's passion for hospitality and creating lasting memories shines through in his approach to business.

• Mehdi Zarhloul started Crazy Pita Restaurant Group after gaining experience in the restaurant industry and being inspired by his love for Mediterranean cuisine.
• The COVID-19 pandemic forced the restaurant to adapt and focus more on takeout and delivery, leading to the creation of additional concepts within the brand.
• Technology played a crucial role in the restaurant's operations, including the use of virtual cashiers and AI for scheduling and inventory management.
• Mehdi emphasizes the importance of creating an ecosystem that is customer-centric and connected to both employees and guests. Use technology to streamline operations and connect with customers
• Franchising can be a way to expand your brand and create a legacy
• Building a strong team and having a clear strategy are key to success
• Focus on creating a memorable customer experience and building lasting connections

00:00 Introduction and Background 05:01 Transition from Four Seasons to Entrepreneurship 07:24 Creating pita shop with unique Middle Eastern flavors 10:15 Economic challenges led to demand for fast casual 13:41 Consider downsizing to focus on takeout options 15:39 Embracing Technology in the Restaurant Industry 17:02 The Role of Virtual Cashiers and AI 21:09 Franchising program offers easy restaurant operation system 22:08 Creating a Customer-Centric Ecosystem 26:04 Building a Strong Team and Having a Clear Strategy 27:46 Creating Memorable Customer Experiences and Lasting Connections 29:26 Creating priceless hospitality through kindness and training 34:16 Focus on People and Product 36:18 Expanding the Brand and Future Plans

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