Revenue Roadmap

By: Anthony Karls
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  • Summary

  • sales & marketing for local entrepreneurs

    Learn from the expert digital marketers behind the growth of several of the biggest local brands in their markets. Anthony Karls, President of Rocket Clicks - www.rocketclicks.com - interviews the experts on his team in all the areas that will drive revenue for local entrepreneurs.

    Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow businesses locally.

    © 2024 Revenue Roadmap
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Episodes
  • Paid Media Insights: Inbound vs. Outbound Strategies

    Paid Media Insights: Inbound vs. Outbound Strategies
    Oct 2 2024

    Join Anthony Karls and James Patterson on Revenue Roadmap as they dive into inbound vs outbound paid media, their roles in the five stages of awareness, and their impacts on marketing. Learn how to blend these strategies effectively for mature markets and emerging industries, plus tips on measuring success.

    00:00 Introduction and Welcome

    00:06 Meet the Experts: Anthony and James

    00:39 Fantasy Football Fun

    01:17 Staying on Top: Habits and Routines

    02:51 Inbound vs Outbound Paid Media

    03:04 Inbound Media: Strategies and Examples

    05:58 Outbound Media: Strategies and Examples

    08:10 Timing and Allocation: Inbound vs Outbound

    11:26 Measuring Success: Metrics and Reporting

    14:18 Final Thoughts and Wrap-Up

    #DigitalMarketing #Sales #BusinessGrowth
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    16 mins
  • Unlocking Team Potential: The GiANT Journey at Rocket Clicks

    Unlocking Team Potential: The GiANT Journey at Rocket Clicks
    Aug 7 2024

    Join Anthony Karls and Matt Hacker as they discuss the 'Giant' leadership training program at Rocket Clicks. Learn how this initiative helps improve team communication, culture, and ultimately drive revenue for local entrepreneurs. Matt shares his journey in marketing and leadership, emphasizing the importance of a unified language within teams.

    00:00 Introduction to Revenue Roadmap
    00:12 Meet Matt Hawker: SEO Expert and Leadership Coach
    00:32 Leadership Culture at RocketClicks
    00:44 Understanding the Giant Program
    01:02 Matt's Journey in Marketing and Leadership
    03:38 The Importance of a Common Language in Teams
    05:22 The Five Voices Assessment
    08:54 Implementing Giant at RocketClicks
    10:55 The Impact of Giant on Team Dynamics
    13:12 Why Leadership Training Matters for Small Businesses
    17:37 Signs of Effective Communication and Culture
    20:02 Leadership's Role in Giant's Success
    22:02 Conclusion and Final Thoughts

    Check out our blog here!

    #DigitalMarketing #Sales #BusinessGrowth
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    22 mins
  • From LLM to GPT-4: Demystifying AI for Small Businesses

    From LLM to GPT-4: Demystifying AI for Small Businesses
    Jul 31 2024

    Anthony Karls of Rocket Clicks and Casey Shea discuss how AI, particularly ChatGPT, can boost small business productivity by 40%. Learn about the evolution of GPT, practical use cases, and how to create tailored AI tools to streamline tasks like resume screening.

    00:00 Introduction to Revenue Road
    00:31 Understanding AI and ChatGPT
    02:42 Impact of AI on Small Businesses
    04:20 Five Key Tips for Using ChatGPT
    07:24 Live Demonstration: Using ChatGPT for SEO
    12:30 Creating Custom GPTs for Business Tasks
    19:59 Conclusion and Final Thoughts

    Check out our blog here!

    #DigitalMarketing #Sales #BusinessGrowth
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    21 mins
Marketing Economics
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