• Paid Media Insights: Inbound vs. Outbound Strategies

  • Oct 2 2024
  • Length: 16 mins
  • Podcast

Paid Media Insights: Inbound vs. Outbound Strategies

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  • Summary

  • Join Anthony Karls and James Patterson on Revenue Roadmap as they dive into inbound vs outbound paid media, their roles in the five stages of awareness, and their impacts on marketing. Learn how to blend these strategies effectively for mature markets and emerging industries, plus tips on measuring success.

    00:00 Introduction and Welcome

    00:06 Meet the Experts: Anthony and James

    00:39 Fantasy Football Fun

    01:17 Staying on Top: Habits and Routines

    02:51 Inbound vs Outbound Paid Media

    03:04 Inbound Media: Strategies and Examples

    05:58 Outbound Media: Strategies and Examples

    08:10 Timing and Allocation: Inbound vs Outbound

    11:26 Measuring Success: Metrics and Reporting

    14:18 Final Thoughts and Wrap-Up

    #DigitalMarketing #Sales #BusinessGrowth
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