Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork?

Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement.

On this episode we're exploring the multifaceted world of programmatic marketing with Pierce Ginzberg, the Chief Growth Marketer and owner of Electrik Kettle. He is a Florida native living in Denver and a University of Florida graduate from the College of Agricultural and Life Sciences.

He leverages 12+ years of experience and expertise in programmatic advertising, sales, and marketing to provide value throughout the customer lifecycle. His goal is helping organizations access high-quality marketing solutions. He has a diverse background in social impact, e-commerce, and food and resource economics.

Pierce has worked with mom and pop shops to billion dollar entities in sports, healthcare, and education. He is passionate about empowering brands with cutting-edge technology and data-driven strategies. He holds multiple certifications in marketing technologies, goal setting, and high performance habits.

In his spare time, Pierce is an avid audiophile, outdoor adventurer, and paw-father to two rescues named Casper and Patches.

Links Mentioned:

https://electrikkettle.com/

https://www.linkedin.com/in/pierceginzberg