As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses.

But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news.

On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email marketing. This topic is essential for anyone striving to optimize their marketing efforts without falling into common traps.

Automation promises efficiency and scalability. Imagine sending thousands of personalized emails without lifting a finger. Sounds perfect, right?

However, without proper oversight, these automated systems can become silent saboteurs, causing missed opportunities and revenue leaks. And let's not forget the dreaded cold email outreach issues that many marketers face—emails undelivered, unclicked, or worse, marked as spam.

Our guest is MV Braverman, the founder of Inbox Welcome, where email deliverability gets done right. MV’s all about making sure your emails actually land in the inbox—because if they don’t, what’s the point?

With a gift for cutting through the forest of jargon, MV helps solopreneurs and small businesses send emails people love to receive and mailbox providers love to deliver.

Links Mentioned:

inboxwelcome.com/automationcpr

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success.

On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss.

How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations?

This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering.

My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs.

Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table.

Links Mentioned:

autonomyagency.com

Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of strategic investment, or understanding the importance of marrying tactics with a strong underlying strategy, this conversation shines a spotlight on the complexities and criticalities of modern marketing.

It's easy to get bogged down with the day-to-day tasks of marketing – building websites, running ads, crafting content – but without a cohesive strategy, these efforts can be like trying to tune an orchestra without a conductor. In this episode, we're breaking down what it takes to orchestrate a successful marketing strategy that not only drives results but also aligns perfectly with broader business goals.

I'm joined by Jeremy Haselwood, the founder of Ampla Marketing, a consultancy noted for its meticulous blending of marketing services and strategic consulting. Jeremy's journey is as enlightening as it is inspiring. After a stint in the music industry, he pivoted to marketing, driven by the desire to make meaningful changes in how businesses engage with their audiences. His background gives him a unique perspective that combines creativity with strategic acumen, making him one of the most multifaceted marketers today.

To say Jeremy is experienced would be an understatement. His work ranges from spearheading marketing efforts for large corporate brands to driving impactful campaigns for nonprofits. Over the past decade, Ampla Marketing has grown primarily through quality work and referrals, mirroring Jeremy's emphasis on building relationships and delivering exceptional results.

Links Mentioned:

JeremyHaselwood.com