Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.

Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance.

Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market.

If you’ve been wondering how SEO could impact your small business, Arielle’s story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips!

Specifically, this episode highlights the following themes:

• How SEO drives targeted traffic to your website.
• Evolving your SEO strategy to match business growth.
• The impact of SEO on breaking into new markets.

Other Mentioned Links & Resources

Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters
https://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-peters

Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters
https://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-peters

Learn more about Arielle Peters: https://ariellepeters.com

Follow Arielle Peters on Instagram: https://www.instagram.com/arielle.peters

Learn more about Arielle Peters Photography Workshop: https://ariellepeters.com/education

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Are you struggling to make sure your small business pops up in Google search results?

If so, understanding the power of keywords may change the game for your marketing strategy.

In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business.

And, I introduce you to some handy tools that make keyword research a breeze.

I promise this episode will help you make your SEO work for your small business. So hit play and let’s get started!

Specifically, this episode highlights the following themes:

• The importance of quality content over keyword stuffing
• How to brainstorm and research strategic keywords
• The difference between head keywords and long-tail keywords

Other Mentioned Links & Resources

Episode 167: Is SEO Worth It for Small Businesses?
https://treefrogmarketing.com/seo-worth-small-businesses

Explore Treefrog’s Done-for-You SEO Service:
https://treefrogmarketing.com/seo-services-small-businesses

Choose the right keywords with Google’s Keyword Planner:
https://ads.google.com/intl/en_us/home/tools/keyword-planner

Discover Trends on Answer The Public:
https://answerthepublic.com

Boost Your Rankings with Moz Explorer:
https://moz.com/explorer

Explore Keywords on Ubersuggest:
https://neilpatel.com/ubersuggest

Listen to The Priority Pursuit Podcast SEO Episodes:
https://treefrogmarketing.com/category/seo-website

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ.

In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility.

If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a key part of your marketing strategy!

Specifically, this episode highlights the following themes:

• The cost-effectiveness of SEO for small businesses
• How SEO helps you reach active and ready-to-buy customers
• Building credibility and gaining long-lasting results with SEO

Other Mentioned Links & Resources

Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-things-improve-small-business-seo

Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses/

Listen to The Priority Pursuit Podcast SEO Episodes
https://treefrogmarketing.com/category/seo-website

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility.

In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.

Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine.

Specifically, this episode highlights the following themes:

• The impact of the Google antitrust trial on small businesses
• How to optimize for different search engines beyond Google
• Tips for creating quality content that ranks well everywhere

Other Mentioned Links & Resources

Episode 083: The First Step in Marketing: Writing Your Marketing Guiding Statements
https://treefrogmarketing.com/first-step-marketing

Read Building a StoryBrand by Donald Miller:
https://amzn.to/3MDUUqW

Learn how to submit your sitemap to search engines:
https://yoast.com/help/submit-sitemap-search-engines

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most.

Let's cut through the noise and focus on simple, actionable steps to grow your small business.

In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO.

Tune in to this episode for practical tips that'll help your marketing efforts finally pay off. And if you like what you hear, share it with someone you know who could use some marketing clarity!

Specifically, this episode highlights the following themes:

• Importance of customer-focused messaging and how to create it
• Essential elements of a lead-generating website
• The role of SEO in driving traffic to your website

Other Mentioned Links & Resources

Episode 106: How to Optimize Your Website for Search Engines https://treefrogmarketing.com/how-optimize-your-website-search-engines

Episode 114: How to Build a Sales Funnel as a Small Business
https://treefrogmarketing.com/how-build-sales-funnel-small-business

Episode 119: A Simple Social Media Strategy for Small Businesses
https://treefrogmarketing.com/simple-social-media-strategy-small-businesses

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:|
https://treefrogmarketing.com/8-things-every-small-business-website-should-include

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible.

In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for herself and her husband.

We also touch on the importance of self-care, proactive planning, and the grace to accept imperfection in our journey. Brooke's story is relatable and inspiring, especially if you've ever felt overwhelmed by the daily grind.

So don’t miss Brooke’s insights on balancing motherhood and entrepreneurship. Tune in to catch all her practical tips and inspiring stories.

Specifically, this episode highlights the following themes:

• Balancing business and family responsibilities
• Self-care routines and mental health
• Giving yourself grace & practical advice for moms

Other Mentioned Links & Resources

Get to know more about Brooke Greening:
https://www.linkedin.com/in/brooke-greening

Access Brooke’s Daily Five Guide
https://buildingmomentum.info/priority

Visit Building Momentum
https://coaching.buildingmomentum.info

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience.

In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships.

You'll discover how to leverage email marketing, Google and social media ads, and content marketing to attract and convert visitors into loyal customers.

If you're a small business owner looking to make your mark, this episode is packed with invaluable insights just for you!

Specifically, this episode highlights the following themes:

• Building a personal brand to humanize your business
• Consistency in marketing efforts and customer service
• Using clear messaging to differentiate from competitors

Other Mentioned Links & Resources

Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin

Episode 115: How to Use Google Ads as a Small Business
https://treefrogmarketing.com/how-use-google-ads-small-business

Episode 126: Why Small Businesses Should Invest in Social Media Ads
https://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobey

Episode 147: Why Every Small Business Owner Needs a Personal Brand & How to Build Yours
https://treefrogmarketing.com/why-every-small-business-owner-needs-personal-brand

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include

Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Let's talk about something every small business owner can benefit from: never stop learning.

And guess what?

We've got a list of five must-read books that'll make a big impact on your business.

These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique insights and real-world examples.

We all know how essential it is to keep our clients happy and loyal, and these reads provide actionable tips on doing just that.

You won't want to miss this episode. Tune in to hear our top five book recommendations for growing your small business and get ready to start implementing new strategies today.

Specifically, this episode highlights the following themes:

• How staying small can lead to greater success.
• The importance of clear messaging and identifying your ideal audience.
• Practical approaches to managing finances and retaining clients.

Other Mentioned Links & Resources

Episode 155: Bigger Doesn’t Always Mean Better
https://treefrogmarketing.com/bigger-doesnt-always-mean-better

Episode 154: How to Set Boundaries & Get Your Clients to Respect Them
https://treefrogmarketing.com/how-set-boundaries-clients-respect-them

Read Company of One by Paul Jarvis
https://amzn.to/4ags3mh

Read How to Grow Your Small Business by Donald Miller
https://amzn.to/3LZs1Fh

Read Profit First by Mike Michalowicz
https://amzn.to/3SKAm3k

Read Magnetic Marketing by Dan Kennedy
https://amzn.to/3SM20Nv

Read The Client Retention Handbook by Josh Nelson
https://amzn.to/4fyqP9H

Learn more about Blinkist
https://www.blinkist.com/en/app/for-you

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn