Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.

Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance.

Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market.

If you’ve been wondering how SEO could impact your small business, Arielle’s story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips!

Specifically, this episode highlights the following themes:

• How SEO drives targeted traffic to your website.
• Evolving your SEO strategy to match business growth.
• The impact of SEO on breaking into new markets.

Other Mentioned Links & Resources

Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters
https://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-peters

Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters
https://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-peters

Learn more about Arielle Peters: https://ariellepeters.com

Follow Arielle Peters on Instagram: https://www.instagram.com/arielle.peters

Learn more about Arielle Peters Photography Workshop: https://ariellepeters.com/education

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Are you struggling to make sure your small business pops up in Google search results?

If so, understanding the power of keywords may change the game for your marketing strategy.

In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business.

And, I introduce you to some handy tools that make keyword research a breeze.

I promise this episode will help you make your SEO work for your small business. So hit play and let’s get started!

Specifically, this episode highlights the following themes:

• The importance of quality content over keyword stuffing
• How to brainstorm and research strategic keywords
• The difference between head keywords and long-tail keywords

Other Mentioned Links & Resources

Episode 167: Is SEO Worth It for Small Businesses?
https://treefrogmarketing.com/seo-worth-small-businesses

Explore Treefrog’s Done-for-You SEO Service:
https://treefrogmarketing.com/seo-services-small-businesses

Choose the right keywords with Google’s Keyword Planner:
https://ads.google.com/intl/en_us/home/tools/keyword-planner

Discover Trends on Answer The Public:
https://answerthepublic.com

Boost Your Rankings with Moz Explorer:
https://moz.com/explorer

Explore Keywords on Ubersuggest:
https://neilpatel.com/ubersuggest

Listen to The Priority Pursuit Podcast SEO Episodes:
https://treefrogmarketing.com/category/seo-website

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ.

In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility.

If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a key part of your marketing strategy!

Specifically, this episode highlights the following themes:

• The cost-effectiveness of SEO for small businesses
• How SEO helps you reach active and ready-to-buy customers
• Building credibility and gaining long-lasting results with SEO

Other Mentioned Links & Resources

Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-things-improve-small-business-seo

Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses/

Listen to The Priority Pursuit Podcast SEO Episodes
https://treefrogmarketing.com/category/seo-website

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn