The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise.

In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping other pet care professionals build thriving, sustainable businesses.

Here’s what we chat about:

• How Michelle went from managing a pet care business with 25 staff members to becoming a successful dog walking coach
• The power of niching down, why it's crucial for pet business owners in today's landscape, and what techniques you can follow to niche your business
• Strategies for building marketing momentum in your business, even if you're just starting out
• How to align your marketing with the insights of your community, yourself, AND your business values
• The importance of creating systems that allow your business to thrive, with or without you

Ready to take your pet care business to the next level? Tune in to our conversation and discover strategies to transform your pet care dreams into reality.

Note: Later in the episode, Michelle shares a personal story that includes a discussion of trauma and violence. If you have young listeners or wish to avoid this content, you can pause the episode after the section on marketing momentum.

Links mentioned:

• Join Michelle's free Facebook group "Grow Your Daily Dog Walking Business with DogCo Launch": https://www.facebook.com/share/g/pcszJYzU3b8hnoVD/
• Learn more about Michelle's Mastermind program for scaling your pet care business: michelle@dogcolaunch.com
• Explore DogCo Launch's resources and services: https://www.dogcolaunch.com
• Michelle’s Instagram: https://www.instagram.com/michelleckline

• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/post/04
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed IG: https://www.instagram.com/petmarketingunleashed

Have a question you'd like us to answer on the podcast? DM us at @petmarketingunleashed on Instagram and let us know what you'd like to learn!

Are you constantly being told you should have a marketing strategy but don’t know where the heck to start?

How do you build one? Where do you start? What should be included? How does it become useful?

Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it.

In today’s episode, we’re breaking it all down into manageable steps, so you can build a marketing strategy that actually works for your pet business.

In this episode, you’ll discover:

• The real deal on what a marketing strategy is—and what it’s not. Spoiler: it’s not just about social media!
• How to pinpoint your Unique Selling Proposition (USP) so you stand out from the crowd.
• Practical tips for identifying your ideal clients and the platforms where they hang out.
• Simple strategies for managing your time and creating a plan that fits into your busy schedule.
• The importance of consistency and how to evaluate and tweak your strategy over time for best results.

Ready to take the guesswork out of your marketing? Tune in to get the actionable steps you need to create a strategy that’s clear, effective, and tailored to your business.

Ready to take action? Here are some ways we can help:

• Check out our Blogging For Your Pet Biz Workshop-Style Course: https://www.petmarketingunleashed.com/blogging-course
• Dive into our SEO Course to boost your search rankings: https://www.petmarketingunleashed.com/seo-course
• Establish a strong brand identity via our custom branding services: https://www.petmarketingunleashed.com/branding
• Get a custom brand messaging guide in one of our ½ Copywriting VIP Days: https://www.petmarketingunleashed.com/copywriting

Links mentioned:

• Read the episode blog for more: https://www.petmarketingunleashed.com/03
• Get the free blog post topic ideas: https://www.petmarketingunleashed.com/blog-topics
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence.

Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse.

In this episode, we're diving into some super actionable tips to help you make your homepage work harder for you. Here’s a sneak peek of what you’ll learn:

• Location: Why adding your business location or service area prominently can make a huge difference for both user experience and SEO.
• Headline Magic: How to craft headlines that not only grab attention but also clearly communicate what you do and why you’re the best choice.
• Menu Simplicity: Why less is more when it comes to your main navigation and how to avoid overwhelming your visitors.
• CTA Success: The art of creating bold, action-oriented call-to-action buttons that guide your visitors to take the next step.
• Extra Touches: Small tweaks like ensuring external links open in a new tab and making your contact information hyperlinked that can significantly improve user experience.

Ready to transform your homepage? Tune in to discover how these quick changes can lead to longer site visits, more leads, and ultimately, more bookings.

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/02
• Read our post on writing effective headlines: https://petmarketingunleashed.com/headline
• Shop our website templates: https://www.petmarketingunleashed.com/shop
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

Have you ever felt like your pet business isn’t quite where you want it to be?

You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no matter what you try, the stress just keeps piling up.

Can you relate?

Have you ever found yourself wondering, "Is this it? Am I missing something critical in my business?" Or maybe you're just looking for ways to work smarter, not harder, and make your business truly shine.

We get it. We’ve been there, too. That’s why we started The Pet Marketing Unleashed Podcast!

Running a pet service business in a saturated market isn’t easy, and it can feel overwhelming trying to stand out and balance it all. In this kickoff episode, I'm opening up about my journey in the pet industry, why I felt compelled to start this podcast and four practical tips you can use right away to boost your pet business.


In this episode, you’ll learn:

• The #1 secret to standing out in a crowded pet industry: We’ll walk you through how to find and showcase your unique selling proposition.
• The key mistake most pet businesses make with their online presence (and how to fix it fast for better consistency across platforms).
• How to reduce customer questions and improve client communication using a simple tweak on your website’s FAQ section.
• The truth about burnout: The importance of spotting it early and some steps you can take today to avoid spiraling into overwhelm.

Ready to start building a more streamlined, stress-free business?

Tune in now to get the practical insights and actionable tips you can start implementing right away. And don’t forget to grab our FREE Burnout Solutions Guide to help you navigate business ownership without the overwhelm!

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/01
• Grab the FREE Burnout Solutions Guide: https://www.petmarketingunleashed.com/burnout
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed Website: https://www.petmarketingunleashed.com