Personal Injury Mastermind

By: Chris Dreyer law firm marketing expert Rankings.io
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  • Summary

  • Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
    © Rankings.io
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Episodes
  • 310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)

    310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
    Jan 30 2025
    Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
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    34 mins
  • 309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)

    309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)
    Jan 23 2025
    Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law. We discuss: How Joe created and defined trucking litigation as a specialty Why choosing between B2B and B2C marketing defines your practice trajectory Critical evidence preservation tactics that separate experts from generalists The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties Building a nationwide referral network by demonstrating genuine expertise When to handle a trucking case yourself vs bringing in specialized counsel Real examples of uncovering massive policies others missed Guest Details Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states. Joe Fried: LinkedIn Fried Goldberg: Website, LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect
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    22 mins
  • 308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads

    308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads
    Jan 16 2025
    When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth. We discuss: Landing a multi-million dollar case months after opening her firm Building a dream team through intentional hiring and culture Leveraging attorney associations for referrals and growth Serving underrepresented communities while scaling a successful practice Why authentic marketing beats forced networking every time Guest Details Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice. Laura Ramos James: LinkedIn, Instagram Ramos James Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 05:02 Building the Dream Team Through Trial and Error 06:33 Personal Journey into Personal Injury Law 09:10 Marketing Break: Personal Injury Lawyer Marketing Book 10:14 Community Engagement & Authentic Marketing 12:57 Leveraging Attorney Networks & Professional Associations 15:09 Creating Impact in Underserved Communities 16:27 Daily Practices for Success & Closing Thoughts
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    21 mins

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Profile Image for John Cannon

insightful

I am not a lawyer but ama chiropractor. I am the bottleneck!
This podcast gave me a better insight in what I can do as a care provider to help the lawyer do their job.

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