Outbound can feel like a black hole of “it depends,” so we’re clearing things up. In this episode of Outbound On Air, Kristen Lopez and Ben Smith tackle the most frequently asked (and secretly dreaded) questions about outbound strategy.

💥 Do you really need outbound? 💸 How much should you spend? 🌍 Should you hire stateside or global? 📬 What campaigns actually work (and which ones flopped)?

We’re serving up honest answers, creative ideas, and a few hilarious fails—from dollar-bill cookies to pun-filled plant deliveries. Whether you're building your first outbound plan or refining what’s already in motion, this episode is your cheat sheet to doing it smarter—and with way more confidence.

In Episode 3 of Outbound On Air, Ben Smith and Kristen Lopez dive into the reality of sales—rejection, failure, and the mindset shifts that separate top closers from the rest. Learn how to stay resilient, reframe rejection, and turn every “no” into a stepping stone for success. They’ll break down real-world strategies to push through slumps, keep momentum, and master the numbers game in outbound sales. If you’ve ever struggled with rejection or hit a dry spell, this is the episode that will get you back in the game.

🎧 Listen now and level up your sales game!

Ben and Kristen spotlight the power of mindset in outbound sales. They unpack how shifting from a “me-first” attitude to genuine curiosity can revolutionize your conversations and lead to better results. Then they reveal simple strategies to handle rejection like a pro, so you never lose momentum. End this episode with fresh confidence, practical techniques for stronger connections, and a clear game plan to keep your energy high no matter what.