In this episode of Outbound On Air, Kristen and Ben dive into what it really takes to set your sales team up for success—not with flashy buzzwords like "culture," but by crafting an environment where they can thrive. They share stories from the trenches, unpack the difference between micromanaging and coaching, and explore how sales and ops can stop butting heads and start rowing in the same direction. Whether you're a business owner, a sales manager, or just someone trying to figure out what the heck to do with your sales team, this episode gives you the real talk (and actionable ideas) you need.

📌 Topics include:

• Why "culture" is overrated and "environment" is everything
• Management styles that motivate (and the ones that don’t)
• Bridging the gap between sales and operations
• What a great one-on-one really looks like
• Why clear goals matter more than you think

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In this episode, Ben and Kristen unpack one of the most overlooked foundations of successful outbound sales: clear, intentional messaging and a dialed-in ideal client profile. If you've ever felt like your outreach just isn’t landing—or you’re attracting the wrong types of clients—this episode is your roadmap to getting it right.

🎯 Topics include:

• How to actually define your ideal customer (not just say “accidental landlord”)

• Aligning your operations and sales promises

• Using customer feedback to refine your messaging

• Why your postcard didn’t work—and how to fix it

• Tiered service models for different client types

• And yes... why ChatGPT won’t save your sales strategy (without the right input)

Whether you’re new to outbound or refining your process, this episode is packed with real talk, practical insights, and a few spicy rants.

Outbound can feel like a black hole of “it depends,” so we’re clearing things up. In this episode of Outbound On Air, Kristen Lopez and Ben Smith tackle the most frequently asked (and secretly dreaded) questions about outbound strategy.

💥 Do you really need outbound? 💸 How much should you spend? 🌍 Should you hire stateside or global? 📬 What campaigns actually work (and which ones flopped)?

We’re serving up honest answers, creative ideas, and a few hilarious fails—from dollar-bill cookies to pun-filled plant deliveries. Whether you're building your first outbound plan or refining what’s already in motion, this episode is your cheat sheet to doing it smarter—and with way more confidence.