Expert Guest Melissa Zehner joins Host Michelle Page on Go Go GROW to share her fresh perspectives on personal branding and the importance of authenticity when creating organic discoverable content for brand awareness and lead generation. As founder of Scroll Stopping Content, she has generated more than $300M for B2B brands and has an impressive 96% client return rate.

Key concepts and takeaways:

🔑 Differentiation is key - Be bold, be unique, be memorable.

🔑 Personal Branding is Powerful –YOU are your brand.

🔑 Organic Marketing = EVERGREEN – long-term asset – investment is time

🔑 Paid Marketing = CAMPAIGN –only works while it’s “on” – investment is financial

🔑 Neither Organic nor Paid is “Better”

“You know, people are online and they're just doom scrolling. And your first job in organic social media is to be interesting enough to get somebody to just pause and check you out.” ~ Melissa Zehner

“If you're doing organic, you are creating evergreen content. It's out there, it can be searchable. It leads to your SEO, which increases over time. It increases your brand value, your brand recognition, your digital presence, and it's an evergreen content. It's always gonna be there for you. And when somebody comes to you through organic marketing, organic growth, you own that client.” ~Michelle Page

Resources Shared in this Episode

🔑 YOU are Your Brand – Go Go GROW Your Brand with Thought Leadership https://youtu.be/iZG_kceqz34

🔑 Scroll Stopping Content LinkedInbound https://scrollstoppingcontent.com/linkedinbound/ New subscription program to help solopreneurs and consultants build their brand on LinkedIn.

The podcast audience can use the code GOGOGROW for 15% off a quarterly subscription.

Connect with Michelle Page! RevenueChasers LLC michelle@revenuechasers.com https://www.linkedin.com/in/michelleconklepage

https://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast

Connect with Melissa Zehner! Scroll-Stopping Content lis@scrollstoppingcontent.com https://www.linkedin.com/in/melissazehner https://scrollstoppingcontent.com https://www.linkedin.com/company/scrollstoppingcontent