Episodes

  • 24: Ep 24: Marketing Lessons from the Big Game

    24: Ep 24: Marketing Lessons from the Big Game
    Feb 8 2021
    Companies spend crazy money on ads during the Superbowl. What can we learn from them? What concepts stick? Is humor a good advertising strategy (hint: yes!)? And which ads inspired us?

    Head to social and let me know what concepts you will be applying to your own marketing
    Facebook: @KateWinterDS
    Instagram: @KateWinterDS
    LinkedIn: @KateWinterDS
    Clubhouse: @KateWinterDS
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    14 mins
  • 23: Ep 23: Loving Your Customers

    23: Ep 23: Loving Your Customers
    Feb 1 2021
    It's the month of LOVE and I want to talk about loving your customers!

    For more information, check out Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm
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    5 mins
  • 22: Ep 22: Checking in with your Brand

    22: Ep 22: Checking in with your Brand
    Jan 29 2021
    Time to check in on your branding! In this episode, we discuss the visual aspects of your brand and why you occasionally need to review them.
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    6 mins
  • 21: Ep: 21 Is Generic Content Killing Your Marketing?

    21: Ep: 21 Is Generic Content Killing Your Marketing?
    Jan 27 2021
    Is Generic Content Killing Your Marketing? If you do the same thing as everyone else, how are you going to get to an outcome that's different? In this episode, I encourage you to take a look at the images and words that you are using in your marketing, social media, and on your website.  How can you, be more YOU? 
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    4 mins
  • Ep: 20 Kicking off 2021: The Goal Isn't to Work More, but to Work Better

    Ep: 20 Kicking off 2021: The Goal Isn't to Work More, but to Work Better
    Jan 25 2021
    When was the last time you worked on your business instead of for your business? Use the beginning of the year as a time to review your systems and processes. The goal isn't always to work more, but to work better.
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    8 mins
  • Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.

    Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.
    Dec 1 2020
    Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of connections. I’m referring to situations where the goal is to build deeper connections and systems of support. There’s a popular saying: you are the average of the five people you spend the most time with. What does that look like for you professionally? Is it coworkers, business partners, and employees? Do you consciously put yourself in situations to connect with other people from a growth perspective?
    Join Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm
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    6 mins
  • Why You Need a Marketing Plan

    Why You Need a Marketing Plan
    Nov 3 2020
    "Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed." Paulo Coelho Author of The Alchemist
    It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe behind tax planning or insurance. 
    After years of working with small businesses and entrepreneurs, I see how necessary marketing plans really are. Without a marketing plan, you can fall into some poor decisions.

    It’s hard to learn new things and admit we need help. The first step to improving is to figure out what when wrong in the past and learn from there. 
    I encourage you to grab the free download: 3 Common Marketing Mistakes and How to Fix Them: https://www.katewinter.com/free-download/
    If you are ready to build a marketing plan that will set you up for a strong 2021, check out my new course Easy & Effective Marketing Plans where you learn about the essential parts of a marketing plan and how to build a great one tailored to your business. https://learn.katewinter.com/courses/marketing-plans
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    6 mins
  • Bonus: What's Different for Holiday Marketing in 2020

    Bonus: What's Different for Holiday Marketing in 2020
    Oct 30 2020
    It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant. Read More

    Related Episodes:
    Holiday Marketing- How to Create and Execute a Last-Minute Plan Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site Connect on Social:
    Facebook
    Instagram
    LinkedIn
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    8 mins