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Anne's Podcast: How I Built My Small Business
https://www.annemcginty.com/how-i-built-my-small-business

Join me, Nik (https://x.com/CoFoundersNik), as I speak with Anne McGinty, who shares her journey from a demoralizing sales job selling toothpaste to building a successful Christmas light hanging business. Anne discusses her early hustle in the Bay Area, including a greeting card business and real estate investments in Jackson Hole, Wyoming. She emphasizes the importance of making connections and getting to know people in sales.

Anne explains how she and her husband stumbled upon the idea for a Christmas lighting business after hearing about others making six figures doing it. She highlights their strategy of targeting price-insensitive neighborhoods like Pacific Heights and Presidio Heights in San Francisco to maximize efficiency and recurring business. Anne also touches on their focus on customer service, communication, and quality to achieve an 85% customer retention rate.

Questions this Episode Answers:

• How can you turn a simple side hustle into a thriving seasonal business?
• What are the key factors in achieving high customer retention in a service-based business?
• How does focusing on high-net-worth areas impact business growth and profitability?
• What strategies can you use to effectively market a seasonal service with a limited budget?
• How do you decide when it's the right time to sell a successful business and transition to passive income?

Enjoy the conversation!
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:

00:00 Highlights
00:40 Introduction and Early Career Struggles
02:00 First Steps into Entrepreneurship
03:16 Real Estate Ventures and Success
06:39 Cultural Influences and Family Background
14:05 The Christmas Lighting Business
21:19 Entrepreneurial Mindset and Philosophy
25:35 Reflecting on the Journey
25:43 Launching the Business
26:20 Early Challenges and Strategies
29:17 Customer Acquisition Tactics
29:59 Unexpected Ventures and Learnings
32:46 Financial Insights and Growth
37:47 Selling the Business
42:44 Reflections and Future Plans

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Michael Girdley (https://x.com/girdley), a serial entrepreneur and investor, about building a business, avoiding common mistakes, and identifying future opportunities. Michael shares insights from his diverse experiences, from Alamo Fireworks to Gertling Media, emphasizing the importance of experience and strategic business choices. We delve into overrated business opportunities and explore unconventional business models.

Questions this Episode Answers:

• What two-step process would Michael Girdley follow to build a business in 2025, and how would he make his first million dollars?
• Why does Michael Girdley advise against buying a business as your first venture, especially for a young entrepreneur?
• What are some overrated business opportunities in today’s market, and what sectors hold promise for the future?
• What is Michael Girdley's contrarian belief about business, and how does it influence his perspective on career choices and entrepreneurial paths?
• What unconventional business model does Michael find fascinating?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:

00:00 Introduction and Guest Background
01:00 Business Ventures and Investments
01:44 Current Business Scale and Operations
03:09 Starting Over in 2025: Step-by-Step Guide
05:13 The Value of Experience and Financial Safety
07:11 Starting a Low-Capex Services Business
10:01 The Reality of Online Courses
14:19 The Hold Co Conference and Learning from Failure
19:44 Sympathizing with the Struggles of Entrepreneurs
19:15 The Fine Line Between Faking It and Failing
21:22 Excitement for the Upcoming Conference
22:09 The Concept of an Unconference
23:21 Challenges and Risks in Event Planning
24:28 Innovative Business Models in Event Management
29:22 Advice for Aspiring Entrepreneurs
32:24 Contrarian Views on Business Opportunities
35:16 The Importance of Personal Fit in Career Choices
38:32 Different Paths to Entrepreneurship
39:31 Conclusion and Final Thoughts

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we discuss the world of self-help gurus, focusing on the controversial Dan Pena. We discuss Pena's background and his claims of building a massive oil company and hosting $30,000 mastermind seminars. We unpack his extreme persona and tactics, while also trying to understand his success. We debate the value of his teachings, and the question of whether his advice is actually helpful. We also explore a real-life negotiation with a group using Pena's brand, and discuss the important difference between motivational speaking and providing a concrete business plan. We finish off by discussing AI, and the possibility of creating businesses that protect consumers from the spam resulting from new technologies.

Questions This Episode Answers:

• Is there any real value in Dan Pena’s QLA method, or is it all just hype?
• How can you differentiate between a good business guru, like Alex Hormozi, and a bad one, like Dan Pena?
• How can we apply the positive aspects of Pena’s extreme self-belief in a reasonable way?
• How can you identify emerging business opportunities by thinking of both the "disease" and the "cure," specifically in relation to new technologies like AI?
• How can you think of new businesses by productizing the prompts you use in chat GPT or other AI tools?

Share your ideas with us:

• Nik@cofounders.com
• Chris@cofounders.com

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

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Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Introduction to Controversial Gurus
00:58 Meet Dan Pena: The Trillion Dollar Man
02:09 Dan Pena's Predictions and Background
03:59 Dan Pena's Business Ventures
08:32 The QLA Principles Unveiled
13:28 A Personal Encounter with Dan Pena's Team
18:05 Unshakable Belief in Entrepreneurship
18:51 The Fyre Fest and WeWork Examples
20:06 Alex Hormozi's Tactical Approach
20:47 Sales Gurus and Their Strategies
22:11 Dan Pena's Podcast Invitation
25:43 AI and the Future of Outbound Marketing
28:00 AI Tools and Consumer Defense
36:22 PhD-Level Autonomous Agents
37:52 Productizing AI Prompts
40:27 Exploring Custom GPTs

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with James Camp (https://x.com/JamesonCamp), a serial entrepreneur who shares his journey from doing SEO as a teen to building and exiting multiple companies. James discusses his strategy of buying "unsexy" internet businesses, emphasizing cash flow, and leveraging distribution. He also delves into his past experiences in affiliate marketing, and his thoughts on the importance of a strong personal brand. We explore his future plans, which include a potential move into investment banking and a greater focus on content creation.

Questions this Episode Answers:

• How can early experiences in SEO and affiliate marketing shape an entrepreneurial approach?
• What are the advantages of acquiring "unsexy" internet businesses and focusing on cash flow?
• How can distribution channels be leveraged to drive growth and find new business opportunities?
• What are the key differences between product-focused tech companies and those focused on customer acquisition?
• How can personal brand be a competitive advantage when attracting investors and building a business?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Highlights
00:29 Introduction and Early Ventures
00:58 Transition to Unsexy Internet Businesses
03:28 Current Portfolio and Investments
06:24 Lessons from Aggregating Small Businesses
10:10 Early Entrepreneurial Journey
13:40 Nightclub Promoter to Entrepreneur
15:58 Challenges and Setbacks
18:22 Focus on Distribution and Customer Acquisition
22:12 Debating Pronunciations and Stock Market Comparisons
23:10 The Value of Distribution and Course Selling
24:56 Personal Branding and Polarizing Marketing
28:07 Financial Goals and Realistic Expectations
35:29 Investment Strategies and Business Models
40:20 The Concept of Wrappers in Business
43:32 Future Plans and Midlife Reflections

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Sean O’Dowd (https://x.com/SeanODowd15), who runs the real estate fund Scholastic Capital. Sean shares how he went from consulting to building a fund that buys single-family homes in good school districts. He explains how he used platforms like Catalant to find high-paying consulting clients and emphasized the importance of functional skills and being a business "athlete". Sean also discusses how he leveraged his consulting income to begin building a real estate portfolio and how Twitter became crucial for networking, fundraising, and finding legal help. We also touch on his unique strategy of building a portfolio in the upper Midwest, and targeting a $100 million valuation.

Questions this Episode Answers:

• How can you leverage consulting to fund your entrepreneurial ventures?
• What strategies can you use to find high-paying consulting clients on platforms like Catalant?
• How can Twitter be a surprisingly powerful tool for networking and fundraising?
• How to structure a real estate fund including management fees, preferred returns and investor distributions?
• What are the long-term financial benefits of growing a fund to over $100 million?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

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Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Highlights
00:40 Introduction to the Real Estate Fund
01:08 From Consulting to Real Estate
01:48 The Consulting Journey
02:33 Breaking into Entrepreneurship
03:49 The Catalan Experience
04:30 Financial Success and Lifestyle Changes
12:40 Starting the Real Estate Fund
17:40 Understanding the Fund Structure
18:23 Management Fees and Team Building
19:11 GP LP Model Explained
19:39 Preferred Returns and Fund Models
20:10 Hiring and Operational Costs
23:23 Growth Strategy and Future Plans
25:45 Acquisition Strategy and Market Focus
28:23 Twitter as a Fundraising Tool
31:46 Investor Relations and Transparency
32:55 Current Performance and Market Tactics

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we discuss the world of sales and unexpectedly profitable business models, such as pest control, a field Chris has personal experience in. We examine how high incomes can be achieved through door-to-door sales, as well as the financial dynamics of the pest control industry. We also discuss the compensation structure of sales crews and the potential of renting out specialized licenses. We explore the idea of pest control as a convenience service rather than a necessity, and share the story of an entrepreneur who achieved remarkable success with a Christmas lighting business.

Questions This Episode Answers:

• How can door-to-door sales lead to high income, even seven-figure earnings
• What are the underlying economics of a high-margin service business like pest control?
• What are the less obvious revenue opportunities within established industries, such as renting out licenses?
• How can one identify and capitalize on "convenience" businesses?

Share your ideas with us:

• Nik@cofounders.com
• Chris@cofounders.com

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Introduction and Personal Anecdotes
03:36 The Economics of Pest Control
06:45 Insights on Sales Ethics and Practices
12:12 Personal Experiences in Pest Control
15:50 Questioning the Effectiveness of Pest Control
17:15 Revelation: Pest Control is a Scam
18:08 The Convenience Business Model
19:22 Success Story: Christmas Lighting Business
24:46 Entrepreneurial Spectrum: Different Approaches
27:02 Learning from Mistakes: The Importance of Knowledge

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Craig Fuller (https://x.com/freightAlley), a prolific entrepreneur who has built multiple successful businesses in the transportation and media industries. Craig shares his journey from trying to build a futures market for trucking to discovering the power of media and distribution. He explains how his data business, Sonar, was initially driven by his media company, FreightWaves, and how he later acquired numerous legacy media publications under the Firecrown umbrella. Craig discusses his strategy of buying established media brands with strong brand equity and loyal audiences to leverage them for non-media business opportunities, and emphasizes the value of owning distribution. He also touches on the importance of being malleable as a founder, and how his original ideas often shifted in response to new information. We also discuss his acquisition of a massive model railroad museum and his plans to create a physical experience tied to his media empire.

Questions this Episode Answers:

• Why is distribution more important than product development?
• How can legacy media properties be used to drive business growth?
• How can entrepreneurs leverage print media in a digital world?
• How can owning an audience create new business opportunities?
• Why is it so important to own distribution when launching a business?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

00:00 The Media Empire: Building a Diverse Portfolio
02:53 Navigating the Complexities of Media and Data Businesses
06:10 The Evolution of FreightWaves: From Idea to Execution
09:06 Understanding Market Dynamics: The Role of Data in Freight
11:57 The Importance of Distribution in Business Success
15:11 The Journey of Entrepreneurship: Embracing Flexibility and Adaptation
18:02 The Power of Media: Influencing Perceptions and Driving Sales
20:53 The Role of NDAs and Trust in Business Relationships
24:07 Acquisition Strategy: Building a Media Network through Legacy Brands
30:40 Overview of Nikolas Hulewsky's Podcast and Business Insights
31:09 The Value of Legacy Print Media
32:08 Acquisition Strategies for Traditional Media
34:03 The Lindy Effect and Long-Lasting Brands
35:30 Building Community and Audience Engagement
36:54 Rapid Expansion in Media Acquisitions
39:21 Creating a Transportation Museum Experience
40:18 The Power of Physical Experiences
44:08 Framework for Identifying Media Opportunities
51:15 Leveraging Local Healthcare for Media Opportunities
56:28 The Case for Buying Sports Illustrated

Click Here to Become a Certified Sleep Consultant

Join me, Nik (https://x.com/CoFoundersNik), as I speak with Jayne Havens, who built a 7-figure sleep consulting business from her kitchen. Jayne shares how she transitioned from event planning to helping parents with their children's sleep, initially through Facebook groups. She now runs an online sleep consultant certification program, which is the main source of revenue, and offers two-week virtual consultations using text and email. Jayne emphasizes the power of a strong mindset and her experience with sales, that helped her grow her business. Jayne's success is also a result of recognizing a need, having a good understanding of her customer and her service and ultimately scaling her business by creating an online training program.

Questions this Episode Answers:

• How can you start a business from home using social media?
• How do you scale a service-based business by creating a training program?
• How does having the right mindset influence business growth?
• How can a business owner create a training program that provides value for its students?
• How can you transition from a side hustle to a 7-figure business?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

00:00 Introduction to Sleep Consulting Business
06:04 Understanding Client Needs
11:52 The Journey to Entrepreneurship
17:54 Service Structure and Client Interaction
26:15 Automating Communication for Efficiency
32:46 Building a Business: Time and Effort Required
39:19 Creating a Comprehensive Training Program
45:21 The Changing Landscape of Parenting and Sleep Training