Nikonomics - The Economics of Small Business

By: Nikolas Hulewsky
  • Summary

  • Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.

    Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.

    Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.

    Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.


    Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik

    © 2025 Nikonomics - The Economics of Small Business
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Episodes
  • 132 - How to Turn a HVAC Company into a $5 Million Business with Jack Carr
    Mar 12 2025

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Jack (https://x.com/@thehvacjack) on Niknomics!

    We dive into the surprisingly "sexy" world of home services, specifically HVAC and plumbing. Hear Jack's story of leaving a comfortable corporate job managing operations for nine different wineries to acquire a sub $1 million HVAC company in Middle Tennessee in 2022.

    He shares the wild ride of growing from a lean operation to a business slated to do $5-6 million this year with around 20 employees, navigating unexpected challenges like everyone quitting on day one!

    We also touch upon his entrepreneurial past, including an agricultural repair company and even a Bitcoin mining farm in Reno. Discover how he's leveraged both organic growth and strategic tuck-in acquisitions to rapidly scale his business and his insights on using overseas talent.

    Questions This Episode Answers:

    What's your company's current size and scope in the HVAC and plumbing industry?

    When did you decide to jump into owning this HVAC company?

    Considering you had a background in operations at wineries, why choose the HVAC space specifically?

    How much did you initially pay for the business you acquired?

    What was your immediate reaction when almost all the employees quit the day before you took over?

    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Highlights & Introduction

    00:35 Jack's HVAC Business Overview

    01:18 Jack's Entrepreneurial Journey

    02:49 Bitcoin Mining Ventures

    07:31 Challenges in HVAC Business

    15:11 Growth Through Acquisitions

    18:38 Reinvesting in Business Growth

    19:10 Acquisition Strategies and Challenges

    20:05 Learning the Business Inside Out

    24:01 Scaling with Overseas Talent

    29:44 Advice for Hiring Overseas Talent

    34:20 Reflecting on the Journey

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    39 mins
  • 131 - How to Turn Data Into Dollars: The Data Shopper Story with Thomas Rudy
    Mar 10 2025

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Thomas Rudy (https://x.com/@rudythesnowman)!

    We dive deep into Thomas's fascinating entrepreneurial journey, starting way back with some rule-breaking mystery boxes on eBay in the early days of online business. We explore how he transitioned from that to the world of retail arbitrage, his surprising detour through college basketball (and almost becoming an accountant!), and ultimately his path into web development and the building of a successful performance marketing agency, 1020, which he eventually sold to Benzinga.

    We also uncover the inner workings of performance marketing, the incredible growth he spearheaded at Benzinga, and his insights on the ever-evolving landscape of SEO and affiliate revenue.

    Finally, we delve into his latest venture, Data Shopper, a company tackling data in a whole new way, moving beyond reliance on giants like Google and Meta. It's a story of hustle, scrappiness, and constant evolution in the world of business.

    Questions This Episode Answers:

    What was your very first online business ventureHow did you transition from basic programming to building and selling a marketing agency?

    What exactly is performance marketing?

    How did your performance marketing strategies contribute to Benzinga's rapid growth?

    How does your new company, Data Shopper, help businesses target customers without solely relying on Google and Meta?

    Enjoy the conversation!

    Love it or hate it, I'd love your feedback.
    Please fill out this
    brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify: https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT

    ___________________________

    This week we covered:

    00:00 Highlights

    00:30 Introduction to the Entrepreneur's Journey

    00:52 The eBay Mystery Box Venture

    04:41 Transition to Software Development

    06:58 Building and Selling an Agency

    07:34 Performance Marketing Explained

    10:02 Success with Benzinga

    19:31 Challenges in SEO and Marketing

    22:06 Introduction to Data Shopper

    23:50 How Data Shopper Works

    28:06 Legal and Ethical Considerations

    31:05 Conclusion and Future Plans

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    32 mins
  • 130 - How Our Podcast Helped Him Make $23K/Month and Quit His 9-to-5 with Chris Koerner
    Mar 7 2025

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    In this episode, we feature Tyler, a listener who acted on our B2B stump grinding idea after hearing it on a previous episode, which led him to quit his 9-to-5 job. Tyler shares how he followed our advice word-for-word, testing the concept in Boise before launching in Provo. By implementing our strategies, he achieved impressive results, with $23,000 in September alone. He provides key insights into building relationships with tree trimming companies, his pricing strategy, and cold outreach techniques and more.

    Share your ideas with us:

    • Nik@cofounders.com
    • Chris@cofounders.com

    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:37 Tyler's Journey: From B2B Sales to Stump Grinding
    01:13 The Initial Spark: Discovering Stump Grinding
    01:41 Building the Business: Early Challenges and Successes
    02:27 The B2B Sales Connection
    04:41 Testing the Market: Boise vs. Provo
    06:03 First Jobs and Early Experiences
    12:38 Overcoming Hurdles: Mistakes and Lessons Learned
    15:44 Revenue Growth and Scaling the Business
    18:18 Financing the Stump Grinder
    18:13 Monthly Earnings Breakdown
    20:38 Building Business Relationships
    22:19 Pricing and Payment Structure
    23:55 Marketing Strategies
    30:10 Future Business Prospects
    33:25 Conclusion and Final Thoughts

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    39 mins

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