Nikonomics - The Economics of Small Business

By: Nikolas Hulewsky
  • Summary

  • Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, ready to tackle the toughest roadblocks to their first million.

    Nik brings firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.

    Each week, he blends humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.

    Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.


    Follow me on Twitter here: https://twitter.com/CoFoundersNik or @CoFoundersNik

    © 2025 Nikonomics - The Economics of Small Business
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Episodes
  • 121 - Is Dan Peña a Genius or a Fraud? What "The Trillion Dollar Man" Really Teaches with Chris Koerner
    Feb 14 2025

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    Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we discuss the world of self-help gurus, focusing on the controversial Dan Pena. We discuss Pena's background and his claims of building a massive oil company and hosting $30,000 mastermind seminars. We unpack his extreme persona and tactics, while also trying to understand his success. We debate the value of his teachings, and the question of whether his advice is actually helpful. We also explore a real-life negotiation with a group using Pena's brand, and discuss the important difference between motivational speaking and providing a concrete business plan. We finish off by discussing AI, and the possibility of creating businesses that protect consumers from the spam resulting from new technologies.

    Questions This Episode Answers:

    • Is there any real value in Dan Pena’s QLA method, or is it all just hype?
    • How can you differentiate between a good business guru, like Alex Hormozi, and a bad one, like Dan Pena?
    • How can we apply the positive aspects of Pena’s extreme self-belief in a reasonable way?
    • How can you identify emerging business opportunities by thinking of both the "disease" and the "cure," specifically in relation to new technologies like AI?
    • How can you think of new businesses by productizing the prompts you use in chat GPT or other AI tools?

    Share your ideas with us:

    • Nik@cofounders.com
    • Chris@cofounders.com

    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Introduction to Controversial Gurus
    00:58 Meet Dan Pena: The Trillion Dollar Man
    02:09 Dan Pena's Predictions and Background
    03:59 Dan Pena's Business Ventures
    08:32 The QLA Principles Unveiled
    13:28 A Personal Encounter with Dan Pena's Team
    18:05 Unshakable Belief in Entrepreneurship
    18:51 The Fyre Fest and WeWork Examples
    20:06 Alex Hormozi's Tactical Approach
    20:47 Sales Gurus and Their Strategies
    22:11 Dan Pena's Podcast Invitation
    25:43 AI and the Future of Outbound Marketing
    28:00 AI Tools and Consumer Defense
    36:22 PhD-Level Autonomous Agents
    37:52 Productizing AI Prompts
    40:27 Exploring Custom GPTs

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    41 mins
  • 120 - How to Build a Million Dollar Business with James Camp
    Feb 12 2025

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    Join me, Nik (https://x.com/CoFoundersNik), as I speak with James Camp (https://x.com/JamesonCamp), a serial entrepreneur who shares his journey from doing SEO as a teen to building and exiting multiple companies. James discusses his strategy of buying "unsexy" internet businesses, emphasizing cash flow, and leveraging distribution. He also delves into his past experiences in affiliate marketing, and his thoughts on the importance of a strong personal brand. We explore his future plans, which include a potential move into investment banking and a greater focus on content creation.

    Questions this Episode Answers:

    • How can early experiences in SEO and affiliate marketing shape an entrepreneurial approach?
    • What are the advantages of acquiring "unsexy" internet businesses and focusing on cash flow?
    • How can distribution channels be leveraged to drive growth and find new business opportunities?
    • What are the key differences between product-focused tech companies and those focused on customer acquisition?
    • How can personal brand be a competitive advantage when attracting investors and building a business?

    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:29 Introduction and Early Ventures
    00:58 Transition to Unsexy Internet Businesses
    03:28 Current Portfolio and Investments
    06:24 Lessons from Aggregating Small Businesses
    10:10 Early Entrepreneurial Journey
    13:40 Nightclub Promoter to Entrepreneur
    15:58 Challenges and Setbacks
    18:22 Focus on Distribution and Customer Acquisition
    22:12 Debating Pronunciations and Stock Market Comparisons
    23:10 The Value of Distribution and Course Selling
    24:56 Personal Branding and Polarizing Marketing
    28:07 Financial Goals and Realistic Expectations
    35:29 Investment Strategies and Business Models
    40:20 The Concept of Wrappers in Business
    43:32 Future Plans and Midlife Reflections

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    45 mins
  • 119 - How to Find High-Paying Consulting Clients (and What to Do Once You Land Them) with Sean O'Dowd
    Feb 10 2025

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    Join me, Nik (https://x.com/CoFoundersNik), as I speak with Sean O’Dowd (https://x.com/SeanODowd15), who runs the real estate fund Scholastic Capital. Sean shares how he went from consulting to building a fund that buys single-family homes in good school districts. He explains how he used platforms like Catalant to find high-paying consulting clients and emphasized the importance of functional skills and being a business "athlete". Sean also discusses how he leveraged his consulting income to begin building a real estate portfolio and how Twitter became crucial for networking, fundraising, and finding legal help. We also touch on his unique strategy of building a portfolio in the upper Midwest, and targeting a $100 million valuation.

    Questions this Episode Answers:

    • How can you leverage consulting to fund your entrepreneurial ventures?
    • What strategies can you use to find high-paying consulting clients on platforms like Catalant?
    • How can Twitter be a surprisingly powerful tool for networking and fundraising?
    • How to structure a real estate fund including management fees, preferred returns and investor distributions?
    • What are the long-term financial benefits of growing a fund to over $100 million?

    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:40 Introduction to the Real Estate Fund
    01:08 From Consulting to Real Estate
    01:48 The Consulting Journey
    02:33 Breaking into Entrepreneurship
    03:49 The Catalan Experience
    04:30 Financial Success and Lifestyle Changes
    12:40 Starting the Real Estate Fund
    17:40 Understanding the Fund Structure
    18:23 Management Fees and Team Building
    19:11 GP LP Model Explained
    19:39 Preferred Returns and Fund Models
    20:10 Hiring and Operational Costs
    23:23 Growth Strategy and Future Plans
    25:45 Acquisition Strategy and Market Focus
    28:23 Twitter as a Fundraising Tool
    31:46 Investor Relations and Transparency
    32:55 Current Performance and Market Tactics

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    35 mins

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