• Navigating the Digital Marketing Maze: Insights from Gerry D'Angelo (Part One)

  • Jul 23 2024
  • Length: 30 mins
  • Podcast

Navigating the Digital Marketing Maze: Insights from Gerry D'Angelo (Part One)

Listen for free

View show details

  • Summary

  • In this episode of FairPlay, Arun engages in a thought-provoking conversation with Gerry D'Angelo, former Vice President of Global Media at Procter & Gamble and a prominent figure in the global advertising landscape. Gerry shares his wealth of experience, offering insights into the impact of data on marketing, the challenges within the digital advertising supply chain, and the evolving dynamics between marketers and big tech platforms. The discussion explores the complexities of modern marketing, touching on topics such as the pros and cons of data-driven strategies, transparency issues in programmatic advertising, and industry initiatives for brand safety and cross-media measurement. Gerry also provides valuable advice for both seasoned marketers and industry newcomers, emphasizing the importance of understanding timeless marketing principles while embracing new technologies. This episode offers listeners a comprehensive look at the current state of advertising and marketing, blending historical perspective with forward-thinking insights.
    Show more Show less
activate_WEBCRO358_DT_T2
Marketing Economics
Show more Show less

What listeners say about Navigating the Digital Marketing Maze: Insights from Gerry D'Angelo (Part One)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available