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FairPlay

By: Arun Kumar
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  • Summary

  • FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
    Forbes Books
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Episodes
  • Ethics, AI and the Future of Marketing with Tom Denford from ID Comms

    Ethics, AI and the Future of Marketing with Tom Denford from ID Comms
    Jun 24 2024
    In this episode of FairPlay, Arun sits down with Tom Denford, CEO and co-founder of ID Comms, an award-winning consultancy specializing in media and advertising. Tom shares his insights from over 20 years in the marketing industry, helping top brands like Mars, EA, and LVMH optimize their media investments. The conversation dives deep into the challenges CMOs face in proving the value of their marketing spend, with media being one of the biggest line items. Tom advocates for treating media as a strategic investment rather than just a commodity to be optimized for the lowest cost. He discusses the need for closer alignment between brand marketing and performance marketing teams, with the CMO playing the crucial role of "gluing" these often-siloed functions. Tom also weighs in on the ethics of advertising, talent development within marketing organizations, and the potential impacts of AI on the industry. With his unique perspective from advising both brands and agencies, Tom provides thought-provoking insights into the complexities and opportunities in modern marketing and advertising. Whether you're a CMO, agency leader, or marketing professional, this episode offers valuable lessons for driving business growth through more strategic media investments.
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    1 hr and 7 mins
  • Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing

    Quantum Leap: Raja Rajamannar's Vision for Transparent, Consumer-First Marketing
    May 21 2024
    FairPlay with Arun Kumar takes you behind the scenes of the data and technology revolution reshaping marketing. In this thought-provoking episode, Arun joins visionary Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and author of the bestseller "Quantum Marketing." Together, they embark on an exploration of the promises, perils, and potential of data in today's marketing landscape. With candor and insight, Raja challenges the industry's conventional wisdom, shedding light on the need for a new "open marketing" paradigm built on transparency, accountability, and putting the consumer first. As they delve into the intricate interplay between data, AI, and brand building, Raja offers a clarion call for marketers to embrace technologies like blockchain and Gen AI not just as tools, but as forces for sustainable competitive advantage. He shares inspiring examples from Mastercard's transformation, making a powerful case for why marketers must evolve into multi-dimensional leaders who harmonize analytics with creativity. Whether you're a CMO grappling with eroding CEO confidence, a regulator striving for responsible data governance, or simply someone passionate about ethical innovation, this boundary-pushing conversation will expand your perspectives. Join Arun and Raja as they cast a bold vision for reclaiming marketing's strategic influence and fostering trusted, value-driven relationships between brands and consumers in our data-deluged world.
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    43 mins
  • The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)

    The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)
    Apr 29 2024
    In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch shares unvarnished impressions from speaking with numerous CMOs, offering insights into effectively navigating these challenges. Moreover, the discussion explores blockchain's disruptive potential, as Mitch Duckler, author of "The Future-Ready Brand," reveals why CMOs are bullish on this technology to revolutionize data management, increase transparency, and rebuild consumer trust. He'll provide a glimpse into how innovative brands are already leveraging blockchain to drive innovation and forge stronger audience connections, making this a candid, thought-provoking exploration of marketing's future obstacles and opportunities from one of the industry's most respected voices.
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    18 mins
Marketing Economics
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