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In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to streamline outreach, retention, and social media efforts.

Listeners will learn about the REACH framework for retention, the Power of Three for social media, and how Spark brings personal coaching and actionable tools to property managers at any stage. This episode is packed with insights to simplify property management challenges and empower professionals to achieve success—one small step at a time.

Episode At A Glance:

00:00 Introduction to the Multifamily Mix

01:01 The Philosophy of Starting Small

02:17 Full Circle Marketing Explained

04:45 The REACH Framework for Retention

06:00 The Power of Three in Social Media

07:38 Introducing Spark Membership

09:35 Overview of Sprout's Memberships

12:09 Final Thoughts and Encouragement

14:56 Celebrating 15 Years of Sprout

15:50 Bonus: Multifamily Mix-Ups

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

Join SPARK by Sprout: https://www.watchyourbusinesssprout.com/spark-by-sprout

EPISODE AT A GLANCE:

00:00 Introduction: The Spark of Inspiration

01:05 Welcome to the Multifamily Mix

01:55 Challenges in Multifamily Management

06:40 Introducing Spark by Sprout

06:59 The 10-Step Strategy for Success

08:29 Personal Focus and Burnout Prevention

09:02 Join the Spark Membership

10:50 Conclusion: Simplify and Shine in 2025

In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Personal Updates and Encouragement

00:43 Embracing Challenges and Hard Times

02:17 12 Events for December Overview

03:22 Event 1: Winter Regency Frosted Gala

04:36 Event 2: Grab and Go Treats

05:27 Event 3: Virtual Caption Contest

06:14 Event 4: Bark and Biscuits

06:46 Event 5: Gingerbread House Decorating

07:16 Event 6: Frost and Frosting Cookie Decorating

08:22 Event 7: Winter Warm Up Brownie Bar

09:10 Event 8: Winter Wonderland Workshop

09:55 Event 9: Frosty Frenzy Games

10:57 Event 10: Peppermint Puffs Creation

11:26 Event 11: Ugly Sweater or Sock Contest

12:05 Event 12: Shake It Up Cocktail and Mocktail Class

12:48 Event 13: Champagne and Confections

13:40 Conclusion and Wrap-Up

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Maximizing Resident Events

00:41 A Message From Barbara ❤️

04:38 Strategies for Successful Resident Events

06:56 Capturing and Utilizing Event Moments

11:20 Post-Event Strategies and Community Engagement

16:07 Conclusion and Upcoming Topics

Join the Sprout Community with a marketing and retention membership that will help you save 15+ hours per month. Learn More

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching. Learn how batching can simplify your social media process and make posting stress-free.

Episode At A Glance:

00:00 Intro - Welcome Friends!

00:21 Struggles with Social Media Consistency

00:45 Special Announcement for Sprout Members

01:30 The Importance of Systems in Social Media

02:33 Batching: The Key to Social Media Success

03:29 Practical Tips for Effective Batching

05:06 Content Creation and Organization Strategies

08:52 Advanced Batching Techniques

13:40 Final Thoughts and Encouragement

Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Meet the New Additions

00:51 November Event Planning Essentials

02:37 Resident Appreciation Dinner

03:03 Creative Event Ideas for Residents

06:21 Charity Events and Drives

08:09 Kindness Challenge: Fall Edition

09:47 Pie Making Class

09:59 Pie and Cobbler Delights

11:22 Crafty Like a Fox: DIY Gifts

12:36 Movember: Mustache Charity Event

13:37 Boho Fall Happy Hour

15:09 Cider Tasting Extravaganza

16:08 Fall Food Trucks and Festivities

16:53 Recap and Final Thoughts