In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Personal Updates and Encouragement

00:43 Embracing Challenges and Hard Times

02:17 12 Events for December Overview

03:22 Event 1: Winter Regency Frosted Gala

04:36 Event 2: Grab and Go Treats

05:27 Event 3: Virtual Caption Contest

06:14 Event 4: Bark and Biscuits

06:46 Event 5: Gingerbread House Decorating

07:16 Event 6: Frost and Frosting Cookie Decorating

08:22 Event 7: Winter Warm Up Brownie Bar

09:10 Event 8: Winter Wonderland Workshop

09:55 Event 9: Frosty Frenzy Games

10:57 Event 10: Peppermint Puffs Creation

11:26 Event 11: Ugly Sweater or Sock Contest

12:05 Event 12: Shake It Up Cocktail and Mocktail Class

12:48 Event 13: Champagne and Confections

13:40 Conclusion and Wrap-Up