In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever.

They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable.

You’ll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace.

🎧 Listen now and refocus your strategy with timeless truths and fresh insight.

Most sales teams are working with bad data—and it’s costing them revenue.

In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions.

Key insights:
✅ How bad sales data hurts revenue growth
✅ Why most CRM data is inaccurate—and how to fix it
✅ How AI helps sales teams improve forecasting and performance

If you want to eliminate bad sales data and unlock more revenue, don’t miss this episode.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Scaling a business takes focus, consistency, and the right people.

Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.

Key insights:
✅ Why most sales teams fail and how to fix it
✅ The key to building a business that scales
✅ How private equity firms can raise more capital

If you’re serious about growing your company the right way, don’t miss this episode.

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