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In this episode of the Live E-commerce Podcast, host Nicolas interviews Brenda Daniel, an expert in affiliate marketing and influencer partnerships. Brenda shares her experiences working with brands like Caraway and Karma Unlocked, offering valuable insights on building successful affiliate programs, nurturing creator relationships, and adapting to the evolving landscape of influencer marketing. Learn about effective strategies for attracting and retaining creators, the benefits of gifting versus paid collaborations, and how to leverage platforms like TikTok Shop and Shopify Collabs to optimize your marketing efforts. Whether you're a startup looking to establish an affiliate program or an established brand seeking to improve your influencer partnerships, this episode provides actionable advice and industry perspectives to help you succeed in the creator economy.

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