Marketing with Matt

By: Matt Deseno
  • Summary

  • Are you trying to figure out how to profit more while working less? Learn more at: ProfitMoreWorkLess.com

    Hi, I'm Matt, and I'm so happy you stopped by my channel! Over the years, I've built several award-winning marketing businesses across different areas of the industry. And in the process, I've had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?On this podcast, I'm going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!Be sure to follow so you never miss an episode!

    Marketing with Matt 2024
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Episodes
  • The One Ad You Need to Run for Q4 Success
    Oct 1 2024

    Do you want to boost your Q4 sales?

    We all know Q4 is the biggest buying season of the year. But growing fast without a ton of resources can feel overwhelming. No worries, I got you. What I’m about to tell you is exactly what you need.

    In this week’s episode of Marketing with Matt, I break down the exact steps you need to follow to create viral-style ads that will drive serious growth for your business.

    I’ll show you how to model viral content, craft irresistible call-to-action, and automate your lead generation process with minimal effort.

    Ready to crush Q4?

    Let’s dive in!


    Key Takeaways:

    Introduction (00:00)

    Effective ad format to run today (00:42)

    How to make your ad go viral (02:09)

    Blending viral videos with your brand’s message (03:29)

    What is the best call-to-action to add? (05:32)

    Final thoughts (06:55)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Connect with Matt Deseno on Facebook and Instagram

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


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    8 mins
  • How Surfing Can Teach You the Ultimate Marketing Success
    Sep 24 2024

    Ever felt like you’re paddling hard in marketing but just not catching the wave?

    In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles.

    We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing.

    Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for your strategic business growth.

    Ready to catch the wave and ride toward marketing success?

    Let’s jump right into it!


    Key Takeaways:

    Introduction (00:00)

    The link between surfing and marketing (00:47)

    3 key elements of surfing (03:23)

    Attention is the new currency in marketing (06:06)

    Importance of being in the right place in marketing (08:54)

    Understanding messaging and pacing (12:47)

    How does riding the wave look like in marketing (14:38)

    Episode wrap-up (17:48)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Connect with Matt Deseno on Facebook and Instagram

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


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    19 mins
  • How Winning Fantasy Football Transformed My Marketing Game
    Sep 17 2024

    What if I told you that winning in fantasy football actually helped me improve my marketing game?

    Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right!

    While some folks stay glued to their screens, making constant trades, I took a different approach.

    I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy.

    So, in this week’s episode, I’ll break down the surprising similarities between fantasy football and marketing–focusing on key metrics to eliminating emotional decision-making.

    Plus, you’ll learn how AI tools like ChatGPT can simplify complex marketing decisions (and avoid analysis paralysis) and why having a clear “scoreboard” is essential for tracking your success.

    If you want to optimize your marketing strategy and make quicker, smarter decisions, this episode is a must-listen.

    Tune in now!


    Key Takeaways:

    Introduction (00:00)

    Fantasy football explained and how I got into it (00:31)

    How I won my first fantasy football league (07:07)

    Applying fantasy football strategies to marketing (09:14)

    Using AI for marketing analysis (10:59)

    Importance of a “scoreboard” in marketing (13:25)

    How to avoid analysis paralysis (17:33)

    Balance between low energy and actionable decisions (18:54)

    The challenge (20:29)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Connect with Matt Deseno on Facebook and Instagram

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Show more Show less
    22 mins

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