What if I told you that winning in fantasy football actually helped me improve my marketing game?

Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right!

While some folks stay glued to their screens, making constant trades, I took a different approach.

I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy.

So, in this week’s episode, I’ll break down the surprising similarities between fantasy football and marketing–focusing on key metrics to eliminating emotional decision-making.

Plus, you’ll learn how AI tools like ChatGPT can simplify complex marketing decisions (and avoid analysis paralysis) and why having a clear “scoreboard” is essential for tracking your success.

If you want to optimize your marketing strategy and make quicker, smarter decisions, this episode is a must-listen.

Tune in now!

Key Takeaways:

Introduction (00:00)

Fantasy football explained and how I got into it (00:31)

How I won my first fantasy football league (07:07)

Applying fantasy football strategies to marketing (09:14)

Using AI for marketing analysis (10:59)

Importance of a “scoreboard” in marketing (13:25)

How to avoid analysis paralysis (17:33)

Balance between low energy and actionable decisions (18:54)

The challenge (20:29)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.