This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media study which can be found here: https://metricool.com/social-media-study/You'll learn which platforms are easiest to grow on, had the most reach and shares, which platforms get the most clicks, and more to inform your social media strategy this year.If you found this episode helpful, please follow Marketing by Shelby for more social media marketing tips!

During today’s episode, I mentioned this, which will help you learn about trial reels on Instagram: https://open.spotify.com/episode/2g7o5vKLzZlM4fctQZaicT

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Trial Reels are, how to use them with a step by step tutorial, and we'll talk strategy and different ways you can incorporate them into your Instagram social media marketing plan.

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠⁠https://marketingbyshelby.com/freebie⁠⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠⁠https://www.marketingbyshelby.com/club⁠⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://marketingbyshelby.com/⁠⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in!

During today’s episode, I mentioned this, which will you learn 5 ways to get your followers engaged this week: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be

I also mentioned this video about Instagram Broadcast Channels: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.behttps://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be

as well as this, which will help you develop your 2025 social media strategy: https://open.spotify.com/episode/1RTc7vB1yzHxXi82shgFdU

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'll be doing differently with my posting strategy this year. From a new Reels strategy, to changes in post size, and even changes to Highlights, we're covering it all in this episode.

During today’s episode, I mentioned this, which will give you a step-by-step guide to engaging Instagram stories: https://youtu.be/Ma80cq3VYjA

I also mentioned this, which will help you learn 5 highlights you need on your Instagram profile: https://youtu.be/OJZ5J7Wgrjg

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come up with new ideas. If you're feeling stuck, this week I’m sharing 5 easy and actionable content ideas that will pull you out of your creative rut. Whether you’re an author, artist, or maker, these strategies will help you keep marketing consistently even when inspiration runs dry! Which post idea are you going to try first? Resources Mentioned: The Social Media Suite - Over 280+ templates, video scripts and captions to keep you posting consistently all year long with ease. Perfect for authors, artists and product sellers. https://www.marketingbyshelby.com/social-media-suite (P.S. When you buy the Suite, you'll get a discounted deal on your first month of the Creative's Content Club, currently open for enrollment!)

During today’s episode, I mentioned this, which will help you with your 2025 social media marketing strategy: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/Your-2025-Social-Media-Marketing-Strategy-e2rvjek

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9

As an author, artist or creative, diversifying your income is a great way to make more money and ensure you're not relying on just one form of income. In this episode, I talk about the 8 primary revenue streams I make money from on a monthly basis that has created the business of my dreams! Resources mentioned: Freebie page: https://www.marketingbyshelby.com/freebie Thrivecart (aff link): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Mailerlite (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6

At the end of today's episode, I recommended that you listen to this next, which will explain how much YouTube paid me in one year: https://open.spotify.com/episode/4IXs5QlyubDwcL6h1J3K9L

I also mentioned this episode, where you can learn how I've sold over 60,000 books on my author journey so far: https://open.spotify.com/episode/2v5LSq5VtRM2NFWSVcvWRz

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.