Episodes

  • How to Win in Hiring According to Agency Leaders

    How to Win in Hiring According to Agency Leaders
    Nov 23 2024
    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion on their personal experiences and insights on hiring practices, including the benefits of working with talent from North Macedonia and the Philippines. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association (02:50) Success Stories and Wins in Hiring (06:07) Hiring Strategies and Global Talent Acquisition (08:54) Project Management and Strategic Hiring Needs (12:09) Client Wins and Business Development (14:57) High-Profile Client Engagements and Marketing Services Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    18 mins
  • TikTok Might Get Banned In Canada

    TikTok Might Get Banned In Canada
    Nov 22 2024
    In episode #2870, Eric Siu and Neil Patel discuss the potential ban of TikTok in Canada and its implications for national security. The discussion then shifts to Elon Musk, exploring his motivations, wealth, and lifestyle choices, including his gaming interests. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) TikTok's Legal Troubles in Canada (02:53) Elon Musk: Power, Money, and Motivation (06:00) Elon Musk's Lifestyle and Gaming Interests (07:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    8 mins
  • Why Google’s Market Stumbles While Amazon Ads Skyrocket

    Why Google’s Market Stumbles While Amazon Ads Skyrocket
    Nov 21 2024
    In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight the growth of Amazon's advertising business and the potential for profitability in self-publishing through effective ad strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Shifting Landscape of Online Advertising (02:51) The Rise of Amazon Ads and Self-Publishing Success (05:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    5 mins
  • The Truth About Mainstream Media Nobody Talks About

    The Truth About Mainstream Media Nobody Talks About
    Nov 20 2024
    In episode #2868, Eric Siu and Neil Patel discuss the growing distrust in mainstream media and the shift towards digital platforms. They emphasize the importance of hiring the right talent and share strategies for agency growth, including the significance of content creation and consistency in marketing efforts. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Trust Crisis in Mainstream Media (03:00) Digital Marketing Opportunities in 2024 (06:11) The Importance of Hiring the Right Talent (09:01) Strategies for Agency Growth (11:54) Content Creation and Consistency (12:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    13 mins
  • You Should DEFINITELY Get a Chief of Staff

    You Should DEFINITELY Get a Chief of Staff
    Nov 19 2024
    In episode #2867, Eric Siu and Neil Patel discuss the importance of having a Chief of Staff for efficient operations, the dynamics of building effective teams, and the challenges entrepreneurs face in maintaining that focus while managing personal lives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Role of a Chief of Staff (02:59) Building Effective Teams and Leadership Dynamics (05:50) Focus and Efficiency in Business (08:46) Personal Life vs. Business Life: Finding Balance (12:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    13 mins
  • Founders vs CEO: What’s the Difference?

    Founders vs CEO: What’s the Difference?
    Nov 18 2024
    In episode #2866, Eric Siu and Neil Patel discuss the unique roles a founder and a CEO play in a company's growth and stability. They share insights on the cultural factors influencing business practices in different countries and the evolving perceptions of leadership titles in entrepreneurship. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Distinction Between Founder and CEO (03:11) Cultural Perspectives on Business Risks (05:50) The Role of Titles in Entrepreneurship (06:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    7 mins
  • NEW AI and Tech Recommendations for Agencies

    NEW AI and Tech Recommendations for Agencies
    Nov 16 2024
    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they introduce new AI tools, the significance of case studies in securing deals, the creation of effective memos for team alignment, and book recommendations that can aid in professional growth and leadership development. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (02:51) Exploring New AI Tools and Technologies (06:08) The Importance of Case Studies in Winning Deals (08:51) Creating Effective Memos for Team Alignment (11:49) Fostering a Healthy Work Environment (15:10) Book Recommendations for Professional Growth Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    20 mins
  • How Nerds Candy Went From $50M To $500M

    How Nerds Candy Went From $50M To $500M
    Nov 15 2024
    In episode #2865, Nerds has proven that one product innovation can completely transform a brand. Eric Siu and Neil Patel break down how Nerds, and even Stanley Cups, became powerhouses by pivoting their strategies—and what you can learn to apply to your own business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of Nerds Gummy Clusters (02:11) Transformative Marketing Strategies in Consumer Products (04:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    5 mins