We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses.

Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time.

However, in this podcast, we want to talk about how Q4 is equally important for B2B companies, despite having different challenges—and how B2B companies can make the most of this period.

Here's what we'll conver:

1. Q4 Importance for B2B: While Q4 is traditionally associated with B2C holiday sales, it's equally crucial for B2B companies, albeit with different challenges and opportunities.
2. Budget Utilisation: Wisely using allocated budgets before year-end to ensure similar or increased allocations for the following year.
3. Long Sales Cycle Strategies: Tips for B2B companies with long sales cycles to navigate the holiday period effectively, including maintaining campaign momentum and focusing on awareness-building content.
4. Content Strategy: The value of creating awareness and consideration-level content during the holiday period when decision-makers may have more time to consume it.
5. Planning for the Next Year: The necessity of using Q4 to review the current year's performance and start planning for the upcoming year to hit the ground running in Q1.
6. Multi-Channel Assessment: The importance of evaluating both digital and offline marketing channels, including trade shows and conferences, to optimise budget allocation for the next year.
7. Year-End Review: The benefits of conducting a comprehensive year-end review to celebrate successes, learn from challenges, and align strategies for the upcoming year.

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Today we're joined by marketing expert and Done By Nine team member, Aarti, to debunk the myth of the "silver bullet" in marketing.

We'll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation.

In this discussion, we'll cover:

- The misconception of viral content as a marketing strategy
- Essential components of a strong brand strategy
- Importance of defining your Unique Selling Proposition (USP)
- Creating detailed buyer personas and understanding your audience
- Maintaining brand consistency across all platforms
- Conducting effective competitor analysis
- Adapting your strategy in a changing market

This podcast will give you an insight into a true need for you to build an integrated marketing approach, where success comes from a combination of tactics rather than a single miraculous solution.

We provide actionable insights on developing a marketing strategy that aligns with business goals and resonates with the target audience.

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In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki.

We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.

I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine.

Plus, Adam and I discuss and share insights on the evolution of marketing, the impact of AI tools and the importance of building authentic connections with the audience.

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