We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses.

Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time.

However, in this podcast, we want to talk about how Q4 is equally important for B2B companies, despite having different challenges—and how B2B companies can make the most of this period.

Here's what we'll conver:

1. Q4 Importance for B2B: While Q4 is traditionally associated with B2C holiday sales, it's equally crucial for B2B companies, albeit with different challenges and opportunities.
2. Budget Utilisation: Wisely using allocated budgets before year-end to ensure similar or increased allocations for the following year.
3. Long Sales Cycle Strategies: Tips for B2B companies with long sales cycles to navigate the holiday period effectively, including maintaining campaign momentum and focusing on awareness-building content.
4. Content Strategy: The value of creating awareness and consideration-level content during the holiday period when decision-makers may have more time to consume it.
5. Planning for the Next Year: The necessity of using Q4 to review the current year's performance and start planning for the upcoming year to hit the ground running in Q1.
6. Multi-Channel Assessment: The importance of evaluating both digital and offline marketing channels, including trade shows and conferences, to optimise budget allocation for the next year.
7. Year-End Review: The benefits of conducting a comprehensive year-end review to celebrate successes, learn from challenges, and align strategies for the upcoming year.

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