Your marketing should be an investment, not a gamble. Discover how to make it pay off in this episode of the Lean Marketing Podcast. Host Allan Dib dives deep into the nine core principles of Lean Marketing.

Whether you're a seasoned entrepreneur or just starting out, these principles provide a foundational methodology for creating marketing that generates goodwill, attracts customers, and maximizes ROI.

Allan explains each principle with practical examples and actionable advice, illustrating how to shift from intrusive "marketing pollution" to a value-driven approach that pulls customers in. He emphasizes the importance of integration, market focus, leveraging tools and technology, building assets, and continuous improvement.

Tune in to discover how to make your marketing work for you, not against you.

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior.

Louis and Allan debate the nuances of branding, exploring the balance between clarity and cleverness, and discuss the importance of understanding the customer journey when crafting irresistible offers.

This episode is packed with actionable strategies and contrarian viewpoints, challenging conventional marketing wisdom and empowering listeners to build a truly distinctive brand.

Connect with Louis Grenier:

Website: https://www.stfo.io/about

LinkedIn: https://www.linkedin.com/in/louisgrenier/?originalSubdomain=ie

YouTube: https://www.youtube.com/@EveryoneHatesMarketers

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Are you a visionary entrepreneur trapped in the daily grind of running your business? Do you dream of working on your business, not in it? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Lloyd Thompson, founder and director of VirtualDOO, to discuss the critical importance of hiring your essential number two – the integrator who can turn your vision into reality.

Lloyd shares his expertise on how a strong second-in-command can free up your time, streamline operations, and even increase the value of your business. They delve into the challenges founders face when letting go of control, offer practical advice on identifying and hiring the right person, and explore the power of values and company culture in building a high-performing team.

Get ready to discover how to escape the grind and build a business that runs itself!

Resources Mentioned:
Free Book: https://virtualdoo.com/book
VirtualDOO: https://virtualdoo.com/
SYSTEMology: https://www.systemology.com/
Traction: https://www.eosworldwide.com/traction-book
Essentialism: https://gregmckeown.com/books/essentialism/
Good to Great: https://www.jimcollins.com/books.html

Connect with Lloyd Thompson:

Free Book: https://virtualdoo.com/book

Website: https://virtualdoo.com/

LinkedIn: https://www.linkedin.com/in/lloydt/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Storytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world.

Adam shares his unique insights into crafting captivating narratives, engaging even the most challenging audiences (kids!), and translating those skills into marketing success. From simple storytelling frameworks to practical tips for keeping attention, this episode is a must-listen for any entrepreneur or marketer looking to elevate their brand and connect more deeply with their customers. Discover why storytelling is no longer a nice-to-have, but the essential skill for the future of marketing in 2025.

Connect with Adam Wallace:
Website: https://www.adam-wallace-books.com/
Instagram: @adamwallacestuff
Anyone Can Write Picture Books by Adam Wallace: https://www.amazon.com/ANYONE-CAN-WRITE-PICTURE-BOOKS/dp/1763745309

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth.

In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice.

Discover how he cracked the marketplace cold start problem, leveraged unique marketing strategies, and transformed his business with the Profit First method. He also offers insights into the impact of AI on the developer landscape and the importance of consistent action, emphasizing the power of "lead bullets" over "silver bullets."

This episode is packed with actionable advice for entrepreneurs building sustainable and thriving businesses.

Resources Mentioned:

Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/

Connect with Aleksandr Volodarsky:
LinkedIn: https://www.linkedin.com/in/volodarik/

Twitter: https://x.com/volodarik?lang=en

Lemon.Io: https://lemon.io/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners.

They discuss the current landscape of AI tools, focusing on practical applications and strategies for leveraging AI in marketing and business operations.

Farlen highlights the importance of education and understanding the limitations of AI before diving into its potential. The conversation explores the power of large language models (LLMs) like ChatGPT and Claude, emphasizing effective prompting techniques for optimal results.

They also touch upon the future of AI agents, the continued relevance of Minimum Viable Products (MVPs), and the rise of no-code platforms that empower entrepreneurs to build solutions quickly. This episode is packed with actionable advice and insights for any business owner looking to harness the power of AI.

Connect with Farlen Mischel:
Website: https://www.enny.ai/
LinkedIn: https://www.linkedin.com/in/farlen-mischel/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing.

They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed with actionable strategies to take your book from manuscript to bestseller.

Links/Resources Mentioned:
-Podcast Episode: How to Write, Promote, and Monetize a Bestselling Book with Allan Dib
-Podcast Episode with Joseph Nguyen: Navigating TikTok Shop: Proven Tactics for Authors and Creator
-Tool: Eleven Labs
-Platform: Listen Notes

Connect with Alex Strathdee:
Website: https://getshelflife.com/
LinkedIn: https://www.linkedin.com/in/alexander-strathdee/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year.

He shares his unique approach to annual reviews, emphasizing the power of systems over goals, and introduces his "perfect day" system. Discover how Allan balances work, personal growth, and adventure, and glean actionable strategies you can apply to your own life and business in 2025 and beyond.

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn