Lean Marketing

By: Allan Dib
  • Summary

  • No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
    ©2024 Lean Marketing
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Episodes
  • The Contrarian Founder: Why Profitability Beats Growth Hacking with Aleksandr Volodarsky
    Jan 29 2025

    Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth.

    In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice.

    Discover how he cracked the marketplace cold start problem, leveraged unique marketing strategies, and transformed his business with the Profit First method. He also offers insights into the impact of AI on the developer landscape and the importance of consistent action, emphasizing the power of "lead bullets" over "silver bullets."

    This episode is packed with actionable advice for entrepreneurs building sustainable and thriving businesses.

    Resources Mentioned:

    Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/

    Connect with Aleksandr Volodarsky:
    LinkedIn: https://www.linkedin.com/in/volodarik/

    Twitter: https://x.com/volodarik?lang=en

    Lemon.Io: https://lemon.io/

    Connect with Lean Marketing:
    Website: https://leanmarketing.com/
    Programs: https://leanmarketing.com/accelerator
    Books: https://leanmarketing.com/books
    Podcast: https://leanmarketing.com/podcast

    LinkedIn: https://www.linkedin.com/company/successwise/
    YouTube: https://www.youtube.com/@LeanMarketingOfficial
    Free Resources: https://leanmarketing.com/learn

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    40 mins
  • AI Marketing for the Smart Entrepreneur: Future-Proof Your Business Now with Farlen Mischel
    Jan 22 2025

    What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners.

    They discuss the current landscape of AI tools, focusing on practical applications and strategies for leveraging AI in marketing and business operations.

    Farlen highlights the importance of education and understanding the limitations of AI before diving into its potential. The conversation explores the power of large language models (LLMs) like ChatGPT and Claude, emphasizing effective prompting techniques for optimal results.

    They also touch upon the future of AI agents, the continued relevance of Minimum Viable Products (MVPs), and the rise of no-code platforms that empower entrepreneurs to build solutions quickly. This episode is packed with actionable advice and insights for any business owner looking to harness the power of AI.


    Connect with Farlen Mischel:
    Website: https://www.enny.ai/
    LinkedIn: https://www.linkedin.com/in/farlen-mischel/


    Connect with Lean Marketing:
    Website: https://leanmarketing.com/
    Programs: https://leanmarketing.com/accelerator
    Books: https://leanmarketing.com/books
    Podcast: https://leanmarketing.com/podcast
    LinkedIn: https://www.linkedin.com/company/successwise/
    YouTube: https://www.youtube.com/@LeanMarketingOfficial
    Free Resources: https://leanmarketing.com/learn

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    32 mins
  • Lean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex Strathdee
    Jan 15 2025

    Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing.

    They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed with actionable strategies to take your book from manuscript to bestseller.

    Links/Resources Mentioned:
    -Podcast Episode: How to Write, Promote, and Monetize a Bestselling Book with Allan Dib
    -Podcast Episode with Joseph Nguyen: Navigating TikTok Shop: Proven Tactics for Authors and Creator
    -Tool: Eleven Labs
    -Platform: Listen Notes


    Connect with Alex Strathdee:
    Website: https://getshelflife.com/
    LinkedIn: https://www.linkedin.com/in/alexander-strathdee/


    Connect with Lean Marketing:
    Website: https://leanmarketing.com/
    Programs: https://leanmarketing.com/accelerator
    Books: https://leanmarketing.com/books
    Podcast: https://leanmarketing.com/podcast
    LinkedIn: https://www.linkedin.com/company/successwise/
    YouTube: https://www.youtube.com/@LeanMarketingOfficial
    Free Resources: https://leanmarketing.com/learn

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    54 mins

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