• Iron Age Marketing

  • By: NIcky P
  • Podcast

Iron Age Marketing

By: NIcky P
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  • Summary

  • Conversations with creators just like you about the part of creation they hate most: GETTING PEOPLE TO PAY ATTENTION.
    2024
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Art Economics Literary History & Criticism Marketing
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Episodes
  • Stephen Hudler: Iron Age Marketing Podcast Episode 045

    Stephen Hudler: Iron Age Marketing Podcast Episode 045
    Nov 26 2024
    In today's episode of Iron Age Marketing, I talk to Stephen Hudler, a super hero fan with a novelist heart. Let's Meet Iron Age Creator Stephen Hudler Stephen Hudler is the author of the superhero fiction EVOREALM book series, which includes DEADLOCK, FALLOUT, and SHATTERED. For years, Stephen dreamed of writing for comic book companies like Marvel or DC. His love of comics and action-adventure movies ignited his imagination to the point where he couldn’t contain it and he used that to create his own super heroic universe (the EVOREALM) filled with powerful and courageous heroes fighting malevolent villains bent on evil. Stephen lives in the Outer Banks of North Carolina with his wife, daughter, and rescue cat. When he’s not working on his next book, Stephen likes to flip through the comics at his local comic shop, catch up on his reading, and watch classic episodes of Doctor Who. Inspiring Heroism: A Writer's Journey In this first of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P talks with guest Steven Huddler, a writer who transitioned from aspiring comic book creator to novelist. Steven shares his journey, fueled by his love for superheroes and support from his wife. They discuss the cultural importance of heroism and the challenges of integrating creative pursuits with family life. Steven emphasizes the ongoing relevance of inspiring fictional characters in a world often depicted as gritty and dark. Unveiling a Superhero Universe: Behind the Pages In this second of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P & Stephen Hudler's discussion shifts toward his literary works, including his four published books: the 'Deadlock' series—comprising 'Deadlock,' 'Fallout,' and 'Shattered'—and his latest novella, 'Wrath and Blaze.' The conversation delves into the interconnected superhero universe the author has created, focusing on key characters like Eddie Solomon, a former LA detective turned superhero. The guest shares insights into his process of releasing chapters on his website and using social media for engagement. Themes of strong character development, inspired by 80s and 90s comic books, are highlighted as essential components of his storytelling. Navigating the Challenges of Self-Publishing and Marketing In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Stephen Hudler the challenges of self-publishing, particularly the financial and marketing aspects. He shares his journey from initially promoting his first book on social media to creating a YouTube channel for better outreach. Stephen highlights the struggle of balancing writing with marketing efforts and the internal and external stigmas surrounding self-promotion. He also offers insights on his marketing strategies, the effectiveness of different platforms, and the importance of believing in one's work. Hopefully, today's episode with Stephen Hudler serves as both inspiration and education on your own journey to bring your creation to the world. Stephen Hudler Resources & Extra Media
    • YouTube: https://www.youtube.com/@TheNERDWay1
    • X: https://twitter.com/TheNERDWay1
    • Website: http://stephenhudler.com
    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    27 mins
  • Michael Castleman: Iron Age Marketing Podcast Episode 044

    Michael Castleman: Iron Age Marketing Podcast Episode 044
    Nov 19 2024
    In today's episode of Iron Age Marketing, I talk to Michael Castleman about the history of publishing and it's state today. Let's Meet Iron Age Creator Michael Castleman Award-winning San Francisco journalist Michael Castleman has written 3,000 magazine and web articles, and 19 books, 15 nonfiction books, and four mystery novels. Most of his titles deal with health or sexuality. His latest release is a departure from that. It's The Untold Story of Books: A Writer's History of Book Publishing, which he researched for 44 years. The Evolution of Book Publishing with Michael Castleman In this first of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P talks with Michael Castleman, author of 'The Untold Story of Books: A Writer's History of Book Publishing'. Castleman discusses the history and evolution of book publishing from Gutenberg's press to Amazon and digital publishing. They explore myths about the industry, including the impact of technological changes and the lack of conspiratorial actions in publishing. The conversation also covers the dramatic increase in book titles since 2000, the economics of eBooks, and practical advice for modern authors navigating a saturated market. Navigating the Complex World of Book Publishing and Genre Fiction In this second of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman the realities of the book publishing industry, focusing on the phenomenon of 'book scammers' and authors who publish for SEO rather than sales. The conversation explores the vast number of books published annually, with many aiming for a mass audience, yet few achieving bestseller status. Specific attention is given to genre fiction, particularly romance and its market dynamics, and the competitive challenges authors face. The dialogue also touches on the digital revolution's impact on publishing, where books no longer go out of print, posing both opportunities and heightened competition for authors. Additionally, it discusses the gender-based preferences in reading and the perception that mainstream publishing has shifted towards a female audience, prompting men to seek alternative genres and historical works. Navigating the Modern Book Publishing Landscape: An Author's Guide In this third and final segment of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman strategies that authors can employ to successfully market their books and the variety of publishing routes available. Topics include the importance of professional editing, the traditional publishing route versus self-publishing, the significance of building relationships and a large email list for marketing, and the challenges faced by minority authors in the publishing industry. Practical advice is also offered on targeting niche audiences and the realities of book sales and marketing effectiveness. Hopefully, today's episode with Michael Castleman serves as both inspiration and education in your own journey to bring your creation to the world. Michael Castleman Resources & Extra Media
    • mcastleman.com

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    36 mins
  • Randall Harris: Iron Age Marketing Podcast Episode 043

    Randall Harris: Iron Age Marketing Podcast Episode 043
    Nov 7 2024
    In today's episode of Iron Age Marketing, I talk to Randall Harris, founder of Backpack Universe Games and TTRPG Aalam. Let's Meet Iron Age Creator Randall Harris Randall Harris, created Backpack Universe because as an extension of his passion for Table Top roleplaying games. Randall's goal, though ambitious, was simple: expand the fanbase of TTRPGs by creating games that are inviting, easy to learn, fun to play, and engaging for EVERYONE. The games should provide the tools needed to entice new players to venture out and into other games in the TTRPG genre. From a person who’s played these types of games for years, the rules and world-building can be intimidating, confusing, and often feel long-winded. By combining simple mechanics, easy character creation, and dynamic gameplay, we can create a system where players will enjoy playing and become more immersed in the world surrounding their character. With Aalam we believe we have created a bridge between seasoned players and those who want to become players with all the quality-of-life items needed to play any TTRPG. Feel free to pack up your universe and take it wherever you want to go. RPG Expert Makes Games Easier: From Vampire to New Player Success | Randall Harris Interview In this first of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P interviews Randall Harris, who shares his journey into the world of tabletop RPGs, particularly focusing on his experiences with Vampire the Masquerade and the challenges of making RPGs accessible to new players. They discuss the complexities of RPG mechanics, the importance of storytelling, and the need for user-friendly game design. Randall's passion for creating an easy-to-learn RPG led him to start his own company, aiming to bridge the gap for newcomers in the gaming community. Inside a New RPG's Creation: Making Character Creation Fun | Randall Harris on Aalam Design In this second of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P and Randall Harris discuss the creation of his tabletop RPG, Aalam, detailing his journey from initial game concepts to the unique mechanics and character dynamics that define the game. He emphasizes the importance of user-friendly gameplay, diverse character options, and the flexibility of roles within the game, aiming to create an engaging experience for players. Building RPG Combat That Players Love | Team Attacks & Marketing Your Game In this third of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P discusses the intricate mechanics of his tabletop game, focusing on character creation, team attacks, and the importance of communication among players. He also shares insights into his marketing strategies, emphasizing the need to build a fanbase early and utilize various platforms to promote his game effectively. The discussion highlights the challenges of marketing in the gaming industry and the significance of maintaining visibility in a crowded market. From Gatekeeping to Game Success: RPG's Post-2020 | Randall Harris on Community Building In this final of four segments of episode 43 of the Iron Age Marketing podcast, host Nicky P and Randall Harris discuss their experiences in the tabletop RPG community, the importance of connecting with other game creators, and the niche nature of the industry. They reflect on the impact of 2020 on tabletop gaming's popularity and the challenges of gatekeeping within the community. The discussion also delves into game mechanics, character development, and the excitement of promoting new games. Hopefully, today's episode with Randall Harris serves as both inspiration and education on your own journey to bring your creation to the world. Randall Harris Resources & Extra Media
    • https://www.backpackuniversegames.com

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    52 mins

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