Welcome back to "Altar of the Demo Gods." In this episode, Keith Wilson and John Morton are joined by a special guest, Jayden, a senior SDR at Britive. With Jayden's insights, we dive deep into the roles and responsibilities of Business Development Representatives (BDRs) and Sales Development Representatives (SDRs), exploring the essential functions and challenges of these positions in the sales process.

Last week, we tackled the futuristic applications of AI in sales engineering. If you missed that enlightening discussion, be sure to check it out for insights into how AI could potentially transform the sales landscape.

Today, we're focusing on the integral role of SDRs in shaping customer interactions and driving sales success. Jayden shares her firsthand experiences and strategies for effective lead qualification and relationship building in sales. From mastering cold calls to navigating the nuances of customer engagement, this episode is packed with valuable takeaways for anyone looking to excel in sales development roles.

For more episodes and information about our podcast, visit our website at demogodspod.com.

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