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Altar of the Demo Gods

By: Keith Wilson & John Morton
  • Summary

  • Dive into the realm of sales engineering with "Altar of the Demo Gods" podcast, where your hosts Keith and John unravel the art and science of this dynamic field. Boasting a rich tapestry of experience, they're here to elevate your skills to new heights. Engage with seasoned guests and friends of the show, who bring a wealth of knowledge, real-world triumphs, and insightful missteps to the table in lively, bite-sized episodes. Whether you're a seasoned sales engineer or just stepping into this arena, gear up for a journey of growth, learning, and camaraderie.
    Keith Wilson & John Morton
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Episodes
  • Navigating Stakeholders: Avoiding NINAs and Maximizing Impact
    Jul 1 2024


    Welcome back to "Altar of the Demo Gods"! In this week's episode, Keith Wilson and John Morton are joined once again by Jayden Belcher. Together, they dive deep into the art of identifying stakeholders and understanding who's who in the zoo of your sales process. They discuss the importance of precise targeting, the pitfalls of misidentifying key players, and share insights into the evolving roles within sales teams.

    Highlights of this episode include:

    • How to identify the right people to connect with in your sales process.
    • The significance of aligning your outreach with the correct stakeholders.
    • The concept of NINAs (No Influence, No Authority) and how to avoid wasting time.
    • Utilizing tools like LinkedIn Sales Navigator for effective research.
    • The difference in sales approaches when dealing with various titles such as solutions architect, enterprise architect, and security architect.
    • Techniques for gathering valuable information during initial conversations.

    Whether you're a seasoned sales professional or just starting, this episode is packed with practical advice and strategies to help you navigate and succeed in your sales efforts.

    Key Takeaways:

    • Understanding the importance of targeted outreach.
    • Effective use of LinkedIn Sales Navigator.
    • Identifying and avoiding NINAs.
    • The value of research in sales success.
    • Adapting your sales approach based on stakeholder roles.

    Resources Mentioned:

    • LinkedIn Sales Navigator
    • MEDDIC Sales Methodology

    Tune in and discover how to enhance your sales strategies by knowing exactly who to talk to and how to approach them!

    Don't forget to:

    • Subscribe to our podcast for more insights and strategies.
    • Leave a review if you enjoyed this episode.
    • Follow us on LinkedIn and join the conversation.

    Contact Us:

    • Email: demogodspod@gmail.com
    • Website: demogodspod.com
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    34 mins
  • Outbound Sales Strategies: A New Era of Engagement
    Jun 24 2024

    Welcome back to another riveting episode of "Altar of the Demo Gods"! Hosts Keith Wilson and John Morton, alongside our special returning guest Jayden Belcher, dive into the nuances of fashion's role in professional settings and its surprising intersection with personal branding and sales strategy.

    In this episode, we delve into outbound campaigns, strategies, and best practices, discussing the blending of marketing and sales roles and how SDRs like Jayden are pioneering new approaches to customer engagement through personalized messaging and strategic outreach.

    Don't forget to check out our website at demogodspod.com for more information and resources from our podcast. If you have any questions or think you'd be a great guest like Jayden, feel free to email us at demogodspod@gmail.com.

    Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform, and join us next week for more insights and discussions.

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    32 mins
  • Breaking Through the Digital Noise: Brand Awareness in Sales
    Jun 17 2024

    Welcome back to another episode of "Altar of the Demo Gods" where we dive deep into the nuances of sales and marketing. Joining us again this week is Jayden Belcher, who continues to share her insights on the role of a Sales Development Representative (SDR).

    This week, we focus on brand awareness and its crucial role in lead generation. Jayden, along with hosts Keith Wilson and John Morton, discuss the innovative strategies for standing out in today's crowded digital landscape. From leveraging memes on LinkedIn to creating memorable personal branding, this episode is packed with actionable advice for anyone looking to enhance their marketing efforts.

    Don't forget to visit our website at demogodspod.com for more information about our podcast.

    Please like, share, and subscribe to "Altar of the Demo Gods" on your favorite podcast platform to not miss out on our weekly insights.

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    29 mins

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