• The Shift from Marketing to Relationships
    Mar 4 2025

    In this episode of Influence and Growth Mastery, Tonya Gossage emphasizes the importance of shifting from traditional marketing strategies to building strategic relationships for business growth. She discusses how trust and connections are the true drivers of success, and provides actionable insights on leveraging networking to create high-value opportunities. Gossage encourages listeners to focus on who they need to meet rather than how to generate leads, and highlights the significance of becoming a connector in their professional circles.

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Takeaways

    • Business growth comes from relationships, not just marketing.
    • Ask yourself, 'Who do I need to meet?'
    • Leverage strategic networking for exponential growth.
    • Focus on who, not how, in your networking efforts.
    • Stop treating networking like a numbers game.
    • Become a connector to build influence.
    • Your brand is defined by what others say about you.
    • Identify high-value connections to 10X your business.
    • Your best opportunities come from people, not ads.
    • Referral marketing is key to business success.

    Watch on YouTube: https://youtu.be/wgg2J66eLPc

    Show more Show less
    11 mins
  • Take Back Your Time: Automating Admin and Task Management
    Feb 25 2025

    In this conversation, Tonya Gossage discusses the transformative power of AI tools for entrepreneurs, emphasizing how they can reclaim significant time by automating various tasks. She identifies common time drainers and introduces essential AI tools for content creation, social media management, and task automation. Gossage also provides a three-step implementation plan for integrating AI into business strategies, highlighting the importance of combining AI with human oversight to enhance productivity and growth.

    Resources:

    Pagewheel - https://pagewheel.com/?_go=tonyag

    Castmagic - https://get.castmagic.io/GPC-IGM

    Blaze.ai - https://get.blaze.ai?fpr=tonyag

    Metricool - https://s.mtrbio.com/THJDMA

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Takeaways

    • Using AI tools can save entrepreneurs up to 10 hours a week.
    • Identifying time drainers is crucial for improving productivity.
    • Content creation can be streamlined with tools like ChatGPT and Jasper AI.
    • Social media management can be automated using Metricool.
    • AI tools can assist in customer service and sales follow-up.
    • Start small when implementing AI into your business.
    • Combine AI automation with human strategy for best results.
    • Tracking time helps in reinvesting it for business growth.
    • AI is a team member that enhances freedom in business.
    • Simplifying business processes leads to scaling and success.

    Chapters

    00:00 Unlocking Time: The Power of AI Tools

    06:03 Essential AI Tools for Content Creation

    11:49 Automating Admin and Task Management

    Watch on YouTube:

    https://youtu.be/J_jgjalLX_4

    Show more Show less
    19 mins
  • Harnessing AI: Your New Business Partner
    Feb 18 2025

    In this conversation, Tonya Gossage discusses the challenges entrepreneurs face when trying to scale their businesses without burning out. She emphasizes the importance of delegation, introducing a three-level work framework to categorize tasks based on their value and the need for specialization. Gossage also highlights the role of artificial intelligence as a valuable partner in business operations, encouraging entrepreneurs to shift their mindset towards working on their business rather than in it. The conversation concludes with an invitation for listeners to engage further and explore strategies for growth.

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Takeaways

    You do not have to do everything yourself. A mindset shift is crucial for scaling a business. Delegate low-level tasks to virtual assistants or AI. Focus on high-level tasks that drive revenue. AI can assist in marketing and content creation. Finding the right people to help is essential. Networking can lead to significant business opportunities. Invest in learning how to use AI effectively. Working on your business is more important than working in it. Join communities for support and growth.

    💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe to Influence and Growth Mastery for more insightful content.

    👉READY TO TAKE THE NEXT STEP: Join our group for continued learning and community support: Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Tonya Gossage’s page: https://www.facebook.com/tonya.gossage

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Show more Show less
    16 mins
  • How to create content that actually turns engagement into client inquiries!
    Feb 11 2025

    In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses effective content marketing strategies that help business owners create engaging and converting content. She emphasizes the importance of understanding your target audience, creating high-value content, utilizing various content formats, and optimizing for search engines. The episode provides actionable insights on how to connect with your audience, track engagement, and design compelling calls to action to drive client inquiries.

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Takeaways

    • Content marketing is about strategically creating valuable content.
    • Identify your target audience and their pain points.
    • Create high-value content that addresses audience needs.
    • Use the right distribution channels to reach your audience.
    • Track engagement using analytics to measure success.
    • Segment your messaging for different audience types.
    • Utilize multiple content formats for better engagement.
    • Engagement and connection are key to client inquiries.
    • Design clear and compelling calls to action.
    • Continuous optimization is essential for long-term success.

    Chapters

    00:00 Introduction to Content Marketing Strategies

    07:02 Key Components of a Winning Content Strategy

    17:40 Utilizing Multiple Content Formats

    25:19 Engagement and Connection with Your Audience

    31:23 Optimizing Content for Search Engines

    💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe to Influence and Growth Mastery for more insightful content.

    👉READY TO TAKE THE NEXT STEP: Join our group for continued learning and community support:

    Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Tonya Gossage’s page: https://www.facebook.com/tonya.gossage

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Show more Show less
    36 mins
  • The Power of Content Marketing – How to Create Content That Converts
    Feb 3 2025

    The Next Level Mastery Method Membership: Build an online business that works for your life, not the other way around!

    https://www.gossageperformanceconsulting.com/posts/198171/the-next-level-mastery-method-membership

    In this episode of the Influence and Growth Mastery podcast, Tonya Gossage delves into the power of content marketing, emphasizing its importance in building trust, authority, and driving business results. She outlines a three-part framework for creating converting content, which includes clarity, consistency, and conversion. Additionally, she discusses common mistakes marketers make, such as focusing on virality over value and being too broad in their messaging. The episode concludes with a recap of key points and a call to action for listeners to engage and join the community.

    Takeaways

    • Content marketing is a strategic approach, not just posting.
    • Building trust with your audience is crucial for conversion.
    • Clarity in messaging is essential to reach the right audience.
    • Consistency in content delivery builds audience trust.
    • Call to actions are necessary to guide audience behavior.
    • Avoid chasing virality; focus on providing value.
    • Narrowing your target audience can lead to better engagement.
    • Repurposing content can maximize its reach and effectiveness.
    • Engagement with the right audience leads to sales.
    • Join communities for support and networking opportunities.

    Chapters

    00:00Introduction to Content Marketing

    05:56The Three-Part Framework for Converting Content

    17:08Recap and Call to Action

    💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and don't forget to subscribe to Influence and Growth Mastery for more insightful content.

    👉READY TO TAKE THE NEXT STEP: Join our Facebook groups for continued learning and community support:

    Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Tonya Gossage’s page: https://www.facebook.com/tonya.gossage

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Show more Show less
    20 mins
  • Overcoming Adversity: How Resilience Fuels Business Success with Beth Brown
    Jan 28 2025

    🎧 Welcome to another engaging episode of "Influence and Growth Mastery"! In this episode, I'm thrilled to bring you an inspiring conversation with Beth Brown from Shine Social Company. Beth's journey from personal turmoil to business success is a testament to how resilience can fuel your success in business. If you're on a journey to overcome challenges and are eager to master the art of making authentic connections, this video is crafted just for you.

    🌟 Beth shares her vulnerable yet empowering story of battling depression, anxiety, and overcoming an abusive relationship. She offers invaluable insights on how intentional healing and pivotal support systems have been instrumental in her transformation. As a social media strategist, Beth also reveals her secrets to leveraging social media for business growth and how she built Shine Social Company from the ground up.

    💡 In this episode, you'll discover: The importance of resilience and finding your inner strength. Strategies for healing and reclaiming your life after adversity. How to build meaningful business relationships through social media. Beth’s personal tips for moving past imposter syndrome and gaining confidence.

    👥 Don’t miss out! Be sure to LIKE, SHARE, and COMMENT below. Your support helps us produce more content that inspires and empowers.

    📲 Join our growing communities and stay connected:

    Influence and Growth Mastery Facebook Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Connect with Tonya Gossage on Facebook: https://www.facebook.com/tonya.gossage

    Visit Gossage Performance Consulting: https://www.gossageperformanceconsulting.com

    📌 Follow Beth Brown and explore her incredible work through Shine Social Company.

    #Resilience #BusinessSuccess #SocialMediaStrategy #OvercomingAdversity #MentalHealthAwareness #AuthenticConnections

    Show more Show less
    1 hr and 2 mins
  • Boost Your Facebook Followers Fast
    Jan 21 2025

    The Next Level Mastery Method Membership: Build an online business that works for your life, not the other way around!

    https://www.gossageperformanceconsulting.com/posts/198171/the-next-level-mastery-method-membership

    In this episode, Tonya Gossage shares nine powerful strategies to quickly increase your Facebook followers. She emphasizes the importance of optimizing your profile, creating valuable content, engaging in Facebook groups, running contests, collaborating with influencers, utilizing Facebook ads, engaging with your audience, cross-promoting on other platforms, and continuously analyzing and optimizing your strategy. Tonya encourages listeners to experiment and adapt their strategies for success on Facebook.

    Takeaways

    • You can increase your followers in seven days.
    • Optimizing your profile improves visibility.
    • Creating valuable content is key to engagement.
    • Participating in Facebook groups showcases expertise.
    • Contests and giveaways attract new followers.
    • Collaborating with influencers expands your reach.
    • Facebook ads can help grow your audience.
    • Engaging with your audience fosters loyalty.
    • Cross-promotion on other platforms is effective.
    • Continuous analysis and optimization are essential for growth.

    💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and don't forget to subscribe to Influence and Growth Mastery for more insightful content.

    👉READY TO TAKE THE NEXT STEP: Join our Facebook groups for continued learning and community support:

    Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Tonya Gossage’s page: https://www.facebook.com/tonya.gossage

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Show more Show less
    16 mins
  • The Power of Consistency in Client Relationships
    Jan 14 2025

    In this episode of Influence and Growth Mastery, Tonya Gossage explores the critical aspects of building and maintaining trust with clients. She emphasizes the importance of consistency, authenticity, and engagement in fostering lasting relationships. Through various strategies, including content creation and live interactions, Tonya provides insights on how to create a trust-based business model that prioritizes client relationships over mere sales. The conversation also touches on overcoming fears and embracing impactful actions to grow and scale businesses effectively.

    The Next Level Mastery Method Membership: Build an online business that works for your life, not the other way around! https://www.gossageperformanceconsulting.com/posts/198171/the-next-level-mastery-method-membership

    💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and don't forget to subscribe to Influence and Growth Mastery for more insightful content.

    👉READY TO TAKE THE NEXT STEP: Join our Facebook groups for continued learning and community support:

    Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery

    Tonya Gossage’s page: https://www.facebook.com/tonya.gossage

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Key Takeaways:

    *Trust is the foundation of any successful business.

    *Building a trust funnel is more effective than a sales funnel.

    *Consistency in content creation fosters client loyalty.

    *Engagement through live sessions enhances trust and connection.

    *Authenticity is key to building lasting relationships.

    *Utilizing storytelling in testimonials can deepen client connections.

    *Overcoming fear is essential for impactful business growth.

    *Every platform offers unique opportunities for client engagement.

    *Building relationships should be prioritized over sales tactics.

    *Simplifying processes can lead to greater success in business.

    Show more Show less
    29 mins