• The Shift from Marketing to Relationships

  • Mar 4 2025
  • Length: 11 mins
  • Podcast

The Shift from Marketing to Relationships

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  • Summary

  • In this episode of Influence and Growth Mastery, Tonya Gossage emphasizes the importance of shifting from traditional marketing strategies to building strategic relationships for business growth. She discusses how trust and connections are the true drivers of success, and provides actionable insights on leveraging networking to create high-value opportunities. Gossage encourages listeners to focus on who they need to meet rather than how to generate leads, and highlights the significance of becoming a connector in their professional circles.

    For more resources, visit https://www.gossageperformanceconsulting.com.

    Takeaways

    • Business growth comes from relationships, not just marketing.
    • Ask yourself, 'Who do I need to meet?'
    • Leverage strategic networking for exponential growth.
    • Focus on who, not how, in your networking efforts.
    • Stop treating networking like a numbers game.
    • Become a connector to build influence.
    • Your brand is defined by what others say about you.
    • Identify high-value connections to 10X your business.
    • Your best opportunities come from people, not ads.
    • Referral marketing is key to business success.

    Watch on YouTube: https://youtu.be/wgg2J66eLPc
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