Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week!

In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil as they dismantle the myths around Superprime listings and share their boots-on-the-ground experiences.

Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalised and meaningful connections, and the strategies that have worked—or haven’t—for Ashdown Jones.

When you’re ready, here are 3 ways we can help you IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Consistently reaching out with relevant, targeted content can position your agency as the go-to in your market.

➡️ Personalised and persistent efforts, whether through letters or phone calls, can open doors to high-value opportunities.

➡️ Don't be afraid to try bold approaches like door-knocking; sometimes the big risks bring the big rewards.

Some great moments:

✅ “You might be wondering, well, why on earth would I target these properties? … you could easily add £500,000 pounds a year.”

✅ “I use the data by making the point and backing it up with data. I don't just deliver data, and it's very relevant data to that audience.”

✅ “Just by speaking to them consistently and speaking in their language ... they feel like you are the only person they could ask.”

Tune in to transform and IGNITE your agency!

Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.

Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations.

Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "artisan trap." Sam and Michael emphasise the importance of delegating tasks to empower your team and grow your business effectively. Plus, get insights into Robert Kiyosaki's cash flow quadrant and why understanding your quadrant is crucial for your agency’s future.

With over 50 employees, a 150-year-old legacy, and a blend of technology with traditional methods, Michael Nettleton's agency has thrived. Discover how balancing technology and human connection can lead to success and why sending new listings to your database first can create a virtuous cycle of high traffic and early interest.

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page:

https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Automation can significantly reduce administrative tasks, freeing your team to focus on high-value clients.
➡️ Early access to property listings can drive traffic and build demand ahead of broader market releases.
➡️ Delegation and robust systems are vital for scaling your business and avoiding burnout.

Some great moments:
✅ "We've set up our system so new listings hit our website 24 hours before they appear anywhere else, leveraging our database to create a buzz before portal listings."
✅ "Using Agent Response for lead management has allowed us to cut down the phone volume, improving our customer service and efficiency."
✅ "Understanding which quadrant of Robert Kiyosaki's cash flow quadrant you’re operating in can critically influence how you delegate and grow your agency."
Tune in to revolutionise and IGNITE your estate agency!

Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.

In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time.

"Running a 50-mile race is akin to running an estate agency," Sam explains. They emphasise the importance of setting achievable short-term goals, managing daily tasks, and maintaining a steady resolve to drive your agency forward. Jenna likens this approach to organising tasks in a notebook, turning daunting chores into tangible progress.

Don't miss out on an exclusive behind-the-scenes event at Ashdown Jones, where you'll glean firsthand knowledge from industry leaders. Plus, discover the transformative benefits of becoming an AJ Mastermind member as recommended by Levi Fowler.

To IGNITE your agency further, here are three ways we can help:
1. Explore behind the scenes of Ashdown Jones in Windermere with a unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Tune into another enlightening episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

**Key takeaways:**
➡️ Breaking down large tasks into smaller, manageable chunks can lead to greater productivity and progress in your estate agency.
➡️ Consistent effort and positive self-coaching are crucial in both ultra-marathon training and running a successful business.
➡️ Documenting your business journey can provide valuable reflections and cherished memories.

**Some great moments:**
✅ "Running a 50-mile race is akin to running an estate agency."
✅ "Setting achievable short-term goals is the key to managing daily tasks."
✅ "Expressing gratitude and maintaining a positive mindset can significantly impact your journey."

**Contact Sam:** sam@ajmastermind.co.uk
**Contact Phil:** Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

For more details, check out our upcoming events at: www.ajmastermind.co.uk/events

Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.

Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.

The pair discuss the reasons behind starting a business such as making an impact, achieving financial freedom, and creating job opportunities. They extend their conversation to the intricacies of work-life balance and family dynamics in relation to managing a growing independent estate agency.

If you’re an estate agency owner, estate agency coach, or simply interested in the balance between personal passions and professional duties, this episode offers a wealth of knowledge and inspiration.

Some key takeaways:
➡️ Distractions and mental breaks are vital for distance running success and managing an estate agency.
➡️ Empathy, trust, and patience are crucial in both personal and professional realms.
➡️ Preparation, resilience, and realistic goal-setting underpin long-term success in ultra running and business.

Some great moments:
✅ “During a long run, it’s crucial to learn how to check out mentally, and the same goes for when you’re dealing with difficult business situations.” – Sam
✅ “The ultra running community’s kindness reminds us of the camaraderie we should foster within our own teams.” – Jenna

When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here [www.ajmastermind.co.uk/btsday](http://www.ajmastermind.co.uk/btsday)
2. Listen to another episode: [https://www.ajmastermind.co.uk/ignite-podcast](https://www.ajmastermind.co.uk/ignite-podcast)
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page:

[https://www.facebook.com/groups/ajmmforagencygrowth](https://www.facebook.com/groups/ajmmforagencygrowth)

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: [www.ajmastermind.co.uk/events](http://www.ajmastermind.co.uk/events)

Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.

In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierce reactions. Discover why people often shy away from criticism and how the human psyche gravitates towards negativity. Yet, within controversy lies opportunity—controversial posts often result in higher engagement and attention.

Hear firsthand about Sam's endeavours to engage her critics by inviting them onto the podcast, only to face their refusal and delve into their reluctance. Phil, Sam, and their guest Kirsty demystify the benefit of embracing critique to foster growth and innovation in your estate agency.

There's more! Valuable discussions unfold regarding a recent informative webinar with a solid turnout of 350 attendees, exploring the impact of controversial follow-ups, including a rival's disapproving email. Get the scoop on Perry Power's success and the criticism he's faced—offering a candid look into the industry's competitive nature.

Highlights include:
- 🎙️ Sam's transparency and how it influences both positive and negative feedback.
- 🎙️ Insightful anecdotes from Kirsty's experience as an AJ masterminder.
- 🎙️ Dissecting the concept of vulnerability in training and operations.

Plus, uncover three compelling reasons to attend our behind-the-scenes day at Ashdown Jones, and hear about the resounding success of our "First 80 Days" webinar—a game-changer for every new business owner aiming to break into the industry.

Together, Sam, Phil, and Kirsty emphasize the power of professional photography, the brave path Sam has trodden as a female in a male-dominated industry, and the significance of open storytelling to push the edges of traditional agency operations.

Tune in for a rollercoaster of revelations and robust strategies designed to bolster your independent estate agency’s resilience and appeal.

When you’re ready, here are 3 ways we can IGNITE your agency:

1. Experience a behind-the-scenes look at AshdownJones in Windermere on a unique and FREE day! Book your spot at www.ajmastermind.co.uk/btsday
2. Listen to another insightful episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and accelerate your growth by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

Check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Embracing vulnerability and critiquing oneself is vital for innovation.
➡️ Controversial posts can significantly enhance audience engagement.
➡️ Transparency and professional openness can propel industry change and agency growth.

Some great moments:
✅ “They declined the invitation for discussion; it’s revealing about how people avoid criticism and depth.”
✅ “Embrace feedback; it’s the tool sharpening your craft in this competitive industry.”
✅ “Checking professional compliance versus being real about your journey—it’s a contrast that sparks evolution.”

Get ready to confront your fears, embrace your vulnerabilities, and ignite your estate agency to unprecedented heights!

Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends!

Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain audience attention in an era of shorter attention spans.

Explore the personal agent model and its impact on the real estate industry. We delve into the challenges and opportunities this model presents for estate agency owners, including potential salary opportunities, scalability, and the importance of training and quality control.

Plus, get insider tips on effective marketing tools like direct mail and cost-effective CRM solutions. Learn how targeted, personalized letters can lead to successful outcomes and discover alternative, budget-friendly marketing tools that deliver results without breaking the bank.

This episode is packed with actionable advice and real-life examples from industry experts and ambitious agency owners. Tune in to gain valuable insights and IGNITE your agency's growth.

When you're ready, here are 3 ways we can help you to IGNITE your agency:

1. Join us for a unique, FREE behind-the-scenes day at AshdownJones in Windermere! Book your spot here: www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Presenter-led videos can be a game-changer for estate agency marketing, but quality and consistency are crucial for success.

➡️ The personal agent model offers opportunities for individual success but may present challenges for overall agency quality and scalability.

➡️ Direct mail and cost-effective CRM tools can deliver impressive results when implemented strategically.

Some great moments:

✅ "Within the first month, solely through direct mail, resulting in a substantial value of 6 million at 1.5%."

✅ "Multiple alternative, cost-effective marketing tools like Mailchimp, Leadpages, and Monkey can be used to achieve effective results without the need for expensive and complex systems."

✅ "Learning a valuable idea that could change your business fortunes."

Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?"

Learn from their experiences and candid conversations on the distribution of fees, including insights into salaries, marketing expenses, and operational costs.

Discover how understanding these elements can reshape the way you manage your finances and set your team up for success.

Explore the significance of transparency with your team about commerciality, the dynamics of fee structures, and the powerful impact of informed decision-making. Through actionable advice and relatable anecdotes, this episode offers a straightforward look into the financial anatomy of a thriving estate agency.

Plus, delve into how Ashdown Jones navigates these challenges and maintains profitability without compromising on service quality. It’s an episode brimming with practical knowledge designed to IGNITE your agency’s growth.

When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Effective cost management is essential for maintaining agency profitability and growth.
➡️ Transparency with your team about fee distribution can enhance their understanding and performance.
➡️ Regularly reviewing and adjusting your financial strategies can lead to significant improvements in your business model.
Some great moments:
✅ “Bringing a home to market is 10% or just over 10%, 1500 pounds.” - Phil
✅ “If your salaries and payroll are more than 30%, I would really watch that because that can really sting you when you haven't got enough completions.” - Sam
✅ “You can’t get away with the marketing you were doing 10, 15, 20 years ago." - Sam

Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first!

Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.

In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies.

Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with unfaltering optimism in navigating business obstacles. Engage with real-world stories that illustrate how to confront harsh realities without losing faith in your vision.

Join hosts Phil and Sam as they debate the subtleties of quality versus quantity, and explore the delicate balance between maintaining impeccable client relations and achieving high turnover. Discover how to measure and optimize every facet of your business for greater profitability and ease.

Don't miss out on our exclusive invitation to a FREE event at Ashdown Jones Headquarters, where you can immerse yourself in the behind-the-scenes workings of a top-tier estate agency. It's the perfect opportunity for those feeling frustrated with their agency's growth to gain new perspectives and actionable takeaways.

This episode is brimming with actionable advice and insights designed to help estate agency owners and practitioners frame their issues accurately and find the most effective solutions. Tune in to this enlightening episode to transform and IGNITE your agency.

When you're ready, here are 3 ways we can help you IGNITE your estate agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil:
- sam@ajmastermind.co.uk
- Phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Identifying the root cause of a problem is essential for designing effective and sustainable business solutions.
➡️ Balancing realism with optimism can help overcome business challenges while maintaining forward momentum.
➡️ Focusing on the right questions and challenges will directly impact your estate agency's growth and profitability.
Some great moments:
✅ “There’s a huge difference between being realistic about problems and being drained by pessimism.”
✅ “Framing our strategic issues as questions has enabled us to pinpoint our challenges and find the best solutions.”
✅ “Balancing the trade-off between quality and quantity in the real estate industry can define your business model and success.”

Tune in and elevate your estate agency with our insights and strategies on this not-to-be-missed episode of Ignite Your Estate Agency!