Ignite Your Estate Agency

By: Sam Ashdown & Phil Jones
  • Summary

  • Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

    © 2024 Ignite Your Estate Agency
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Episodes
  • Three Things You Can Do To Get Your First Superprime Listing
    Sep 13 2024

    Unlock the secrets to landing your first super prime listing with actionable strategies you can implement this week!

    In this episode, we lay out three concrete steps to move you closer to securing those high-value, super prime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil, and our special guest Jo Carroll, as they dismantle the myths around super prime listings and share their boots-on-the-ground experiences.

    Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalized and meaningful connections, and the strategies that have worked—or haven’t—for Ashdown Jones.

    When you’re ready, here are 3 ways we can help you IGNITE your agency:
    1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Some key takeaways:
    ➡️ Consistently reaching out with relevant, targeted content can position your agency as the go-to in your market.
    ➡️ Personalized and persistent efforts, whether through letters or phone calls, can open doors to high-value opportunities.
    ➡️ Don't be afraid to try bold approaches like door-knocking; sometimes the big risks bring the big rewards.

    Some great moments:
    ✅ “You might be wondering, well, why on earth would I target these properties? … you could easily add 500,000 pounds a year on top.”
    ✅ “I use the data by making the point and backing it up with data. I don't just deliver data, and it's very relevant data to that audience.”
    ✅ “Just by speaking to them consistently and speaking in their language ... they feel like you are the only person they could ask.”
    Tune in to transform and IGNITE your agency!

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    23 mins
  • What do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells all
    Sep 5 2024

    Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.

    Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations.

    Uncover the critical need for creating robust systems and processes to scale your agency without falling into the "artisan trap." Sam and Michael emphasise the importance of delegating tasks to empower your team and grow your business effectively. Plus, get insights into Robert Kiyosaki's cash flow quadrant and why understanding your quadrant is crucial for your agency’s future.

    With over 50 employees, a 150-year-old legacy, and a blend of technology with traditional methods, Michael Nettleton's agency has thrived. Discover how balancing technology and human connection can lead to success and why sending new listings to your database first can create a virtuous cycle of high traffic and early interest.

    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday

    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page:

    https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Some key takeaways:
    ➡️ Automation can significantly reduce administrative tasks, freeing your team to focus on high-value clients.
    ➡️ Early access to property listings can drive traffic and build demand ahead of broader market releases.
    ➡️ Delegation and robust systems are vital for scaling your business and avoiding burnout.

    Some great moments:
    ✅ "We've set up our system so new listings hit our website 24 hours before they appear anywhere else, leveraging our database to create a buzz before portal listings."
    ✅ "Using Agent Response for lead management has allowed us to cut down the phone volume, improving our customer service and efficiency."
    ✅ "Understanding which quadrant of Robert Kiyosaki's cash flow quadrant you’re operating in can critically influence how you delegate and grow your agency."
    Tune in to revolutionise and IGNITE your estate agency!

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    33 mins
  • Which Is Harder - Running an Ultra or Running a Business? (Part 2)
    Aug 29 2024

    Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.

    In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time.

    "Running a 50-mile race is akin to running an estate agency," Sam explains. They emphasise the importance of setting achievable short-term goals, managing daily tasks, and maintaining a steady resolve to drive your agency forward. Jenna likens this approach to organising tasks in a notebook, turning daunting chores into tangible progress.

    Don't miss out on an exclusive behind-the-scenes event at Ashdown Jones, where you'll glean firsthand knowledge from industry leaders. Plus, discover the transformative benefits of becoming an AJ Mastermind member as recommended by Levi Fowler.

    To IGNITE your agency further, here are three ways we can help:
    1. Explore behind the scenes of Ashdown Jones in Windermere with a unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
    2. Tune into another enlightening episode: https://www.ajmastermind.co.uk/ignite-podcast
    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    **Key takeaways:**
    ➡️ Breaking down large tasks into smaller, manageable chunks can lead to greater productivity and progress in your estate agency.
    ➡️ Consistent effort and positive self-coaching are crucial in both ultra-marathon training and running a successful business.
    ➡️ Documenting your business journey can provide valuable reflections and cherished memories.

    **Some great moments:**
    ✅ "Running a 50-mile race is akin to running an estate agency."
    ✅ "Setting achievable short-term goals is the key to managing daily tasks."
    ✅ "Expressing gratitude and maintaining a positive mindset can significantly impact your journey."

    **Contact Sam:** sam@ajmastermind.co.uk
    **Contact Phil:** Phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    For more details, check out our upcoming events at: www.ajmastermind.co.uk/events

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    29 mins

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