• How to sell SaaS to developers with Roy Tomeij @AppSignal

  • Sep 26 2024
  • Length: 41 mins
  • Podcast

How to sell SaaS to developers with Roy Tomeij @AppSignal

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  • Summary

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.

    -----------Episode's Chapters-------------

    00:00 - Introduction and Overview

    01:59 - Selling to Developers: The AppSignal Approach

    08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction

    12:41 - Marketing Strategies: Content, Events, and Community

    19:24 - Sustainable Growth and Mental Health in Business

    25:35 - The Supportive Ruby on Rails Community

    33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies

    35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings

    37:30 - The Hack: Leveraging Breakdowns and Support to Shine

    Roy - https://www.linkedin.com/in/tomeij/

    AppSignal - https://www.appsignal.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796
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