• How to Save Your Business From a Mistaken Identity PR Nightmare with Director of Marketing Christine O’Toole

  • May 11 2021
  • Length: 33 mins
  • Podcast

How to Save Your Business From a Mistaken Identity PR Nightmare with Director of Marketing Christine O’Toole

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  • Summary

  • Christine has worked in Marketing for over 5 years and in that time has greatly impacted the success of multiple businesses. Her creative approach to marketing strategies, along with her genuine passion for her role, has had a significant effect on the online presence of the businesses she works for.


    Christine is a goal-oriented leader and an inspiring mentor. Her patience, compassion, and work ethic have made her a well-revered marketer. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:


    • The importance of reputation management and responding to reviews
    • How Christine saved her business from a mistaken identity PR nightmare
    • The problem with social media spreading misinformation
    • The difficulties there are in getting false negative reviews removed
    • How hiring a crisis management PR firm helped Christine
    • The importance of acting quickly when your online reputation is at stake
    • How your reviews affect your SEO


    Resources:

    • Odin Properties


    Connecting with Christine O’Toole:

    • LinkedIn
    • Email


    Connecting with the host:

    • Chelsea on LinkedIn
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