Reputation Matters

By: Chelsea Craig
  • Summary

  • The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.
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Episodes
  • The Power of Video Reviews with Intentionally Inspirational’s Jason Wright
    Aug 9 2021

    Jason Wright is the CEO and Founder of Intentionally Inspirational where he helps businesses design, build, and optimize their sales funnels. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

    • How Jason came up with the name ‘Intentionally Inspirational’ and what they do
    • Why you need to have good relationships with your clients
    • The importance for freelancers on Upwork to get 5-star reviews
    • The best type of reviews you can get and the power of video reviews
    • How to get your customers to leave you positive reviews
    • The importance of responding to reviews within 24 hours


    Resources:

    • Intentionally Inspirational
    • Angie’s List


    Connecting with Jason Wright:

    • LinkedIn
    • Email
    • Cell


    Connecting with the host:

    Chelsea on LinkedIn

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    21 mins
  • The Impact of Reviews with South Street & Co.’s Kaitlyn Study
    Jul 19 2021

    Kaitlyn Study established South Street & Co. in 2015 with a vision of helping small business owners.


    Through this Kaitlyn has been helping local service-based businesses generate leads and prospective customers, creating them a personalized marketing strategy.


    Kaitlyn specializes in creating strategic SEO, content marketing, and review creation campaigns that expand business’s digital footprint and drive prospect actions. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:


    • How South Street helps small to medium size businesses grow their reach online
    • The importance coach and mentors have had towards Kaityln’s success
    • What reputation management looks like in the digital world and the importance of Google
    • The importance of a brand’s ‘online story’
    • How to coach clients to make them understand the impact of their online presence
    • How to best respond to negative reviews
    • Strategies Kaitlyn uses to help improve her client’s reputations
    • Which industries are most impacted by reviews
    • Actionable tactics you can implement today to improve your online presence.


    Resources:

    • South Street & Co.
    • Google My Business
    • SSCo Checklist


    Connecting with Kaityln Study:

    • LinkedIn


    Connecting with the host:

    • Chelsea on LinkedIn
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    20 mins
  • Staying on Top of Trends, with Principal Creative Director of Goldstein Media, Seth Goldstein
    Jul 12 2021

    Seth Goldstein of Goldstein Media works with businesses in order to optimize their online presence. With over a decade of experience, he manages cultivating companies to not only have a quality online presence but to address the moral character of your brand as well. Seth, who has his pulse on keeping up with new trends, tells us how he approaches work with his clients. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:


    • How he made it to Goldstein Media
    • Strategies to stay on top of trends
    • What platforms are key to success
    • How the types of reviews have shifted
    • Business morals and stances
    • Do’s and don’ts for scheduling posts


    Resources:

    • Goldstein Media
    • Podcast


    Connecting with Seth Goldstein:

    • LinkedIn
    • Twitter
    • Instagram


    Connecting with the host:

    • Chelsea on LinkedIn
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    26 mins

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