• How to Make Products That Stick (With PepsiCo's Chief Design Officer)

  • Apr 16 2024
  • Length: 55 mins
  • Podcast

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

  • Summary

  • I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

    Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

    ***



    With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

    It sounds a bit cliché, doesn't it?


    That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

    • (00:00) - Intro
    • (02:23) - Human Centricity vs Customer Centricity
    • (06:25) - 3 vectors to hit the right note with your product
    • (11:41) - How to market your product to any potential buyers
    • (23:33) - How to reduce your chances of making mistakes
    • (31:32) - Is it possible to learn confidence
    • (37:00) - The 3 forms of love
    • (40:14) - How prototyping can change everything
    • (49:42) - The power of the shiny object
    • (51:11) - Mauro's advice for marketers


    ***

    Buy my book: book.stfo.io
    Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
    See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    Finally...

    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

    🤘

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