• How to Find & Refine Your Coaching Niche

  • Aug 22 2022
  • Length: 23 mins
  • Podcast

How to Find & Refine Your Coaching Niche

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  • Summary

  • The word that most new (and existing!) coaches and business owners fear... 'niche'!

    I remember when I started my business, I hated the thought of having to find a niche. I was qualified and experienced in helping a wide variety of people, no matter their goals. I couldn't see how excluding certain groups could possibly help me get more clients as a coach. What about all of that earning potential I was missing out on!?

    Well, the real truth is this: When you speak to everyone, you speak to no one.

    I have worked with so many clients over the years who share this fear. They feel afraid to niche down and commit to a group in case they're 'wrong' or cap their earning potential. The truth is that a niche allows you to dig deep, dive into quality over quantity, and let your community feel truly seen and heard - both implicitly and explicitly.

    In this episode, I share with you the reasons why you DO need a niche, some prompts to discover yours, and my greatest tip that I can offer at the end of the episode. Grab a notebook because I'm taking you through some actionable questions today so you can leave with something tangible to work with.

    Your next steps:

    📱 Join me on Instagram here: https://www.instagram.com/kirstyjleah/
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