• Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
    Jul 19 2021

    In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....

    Hear for yourself, and grab 2 amazing offers, only in Episode 23. 


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    21 mins
  • Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't) - Episode 22 - The Follow Up Process That Can Double Conversion Rates
    Jul 5 2021

    In Episode 22,  Stuart looks into some staggering sales statistics.

    48% of Sales People NEVER follow up with a prospect.

    25% of Sales People make a second contact and then stop.

    12% of Sales People only make 3 contacts and stop. 

    Only 10% of Sales People make more than 3 contacts. 

    2% of sales are made on the first contact.

    3% of sales are made on the second contact.

    5% of sales are made on the third contact. 

    10% of sales are made on the fourth contact.

    80% of sales are made on the fifth to twelfth contact. 

    Hear Stuart explain the opportunities this presents and how he's established a hugely successful 6 touch-point follow-up process to sales conversion, and how to implement it. 

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    27 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 21 - '90 Day Planning - Why Is It So Effective?'
    Jun 28 2021

    In this episode, Stuart takes us through why the 90 Day Plan is the most powerful tool in the business owner's toolbox. 

    Learn what to include, and how to structure your 90 Day Plan. 

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    28 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 20 - Six Star
    Jun 21 2021

    In this episode Stuart explains why these days being a 5 star operator isn't enough. Whether it exists or not, what you want to leave is a six star impression in the mind of your customer so they feel they'd be crazy to look anywhere else for what you offer. 

    Here, Stuart discusses the exact ways to create that impression, including risk reversal and barrier removal. 

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    39 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 19 - Reputation Management, Ratings And Reviews
    Jun 14 2021

    In this episode Stuart discusses the importance of implementing a system to control the reputation management of your business. How a reputation which has taken years to craft, can be shattered in seconds, and how a bad review isn't the worst thing in the world - in fact it's an opportunity. 

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    28 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 18 - The Best TIME Management Tips Money CAN'T BUY
    Jun 7 2021

    In this episode, Stuart talks about some totally game changing ways to get more from your working day, and how, since he's implemented them in his business, he's now working a four day week, yet achieving more. 

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    25 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 17 - Marketing On A Shoestring Budget - 44 Low Cost Or NO Cost Marketing Strategies
    May 31 2021

    In this episode,  Stuart takes us through his brand new book, 'Marketing On A Shoestring Budget - 44 Low Cost Or NO Cost Marketing Strategies',  with loads of his favourites picked out and explained especially for the podcast, AND your chance to download the book for free!

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    25 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 16 - The Dangers Of Discounting
    May 24 2021

    In this episode Stuart details the dangers of discounting - when it's acceptable, and when it's not.

    You can also find out about the Dangers Of Discounting matrix from howtowreckyourbusiness.co.uk and why you should never give away margin, give away value. 


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    27 mins