• How Influencers and UGC Are Reshaping Marketing

  • Mar 20 2024
  • Length: 31 mins
  • Podcast

How Influencers and UGC Are Reshaping Marketing

  • Summary

  • This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.

    We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.

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