This week on the Summit Up Podcast, we’re sharing all the latest social media updates. From TikTok's latest app Whee to LinkedIn launching their own reels. We'll be diving into everything you need to know to beat the algorithm.

So tune in, relax, and take note of some of these new tools that can help you boost your social media presence.

Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King.

We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these well-meaning but misguided efforts. It’s a chance to see that even the big brands can have an off day, and there’s always a lesson to be learned.

So tune in, relax, and let’s look back on some of these marketing moments together!

In this episode of ‘Summit Up’, we delve into the fascinating world of viral marketing. We explore how Spotify Wrapped has become a global trend, with users eagerly sharing their app stats on Instagram and Snapchat, making it one of the biggest marketing stunts ever. We also discuss the YouTube sensation Mr Beast, known for his ability to create viral content year-round, and the intriguing phenomenon of fake prank videos, which, despite being blatantly fake, still manage to capture the attention of users and often go viral.

The episode further discusses the marketing success of Barbie on social media, highlighting the use of influencers, memes, and the unexpected comparison between Barbie and Oppenheimer, known as Barbenheimer. Lastly, we delve into a debate on whether viral marketing can come across as forced, discussing different perspectives on this topic.