• How Data and Storytelling Impacts All of Sales, Brand and Marketing

  • Sep 26 2024
  • Length: 21 mins
  • Podcast

How Data and Storytelling Impacts All of Sales, Brand and Marketing

  • Summary

  • This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.

    Tune in to Learn:

    • How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
    • Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
    • How and why data is essential for crafting personalized stories that resonate more effectively
    • How successful businesses balance long-term branding with short-term demand generation
    • The role AI plays in helping companies scale personalized stories for a broad audience

    Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.

    Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

    Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

    You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!

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