HAVE YOU MET BEHAVIORAL ECONOMICS

By: Pedro Schreier
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  • Summary

  • Ever wondered why your customers do the bizarre things they do?

    Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?

    Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!

    Enter the world of Behavioral Economics: where psychology meets dollars and sense.
    Copyright Pedro Schreier
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Economics Leadership Marketing Science Social Sciences
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Episodes
  • This Is Why Stories Rock Sales - Ep. 10

    This Is Why Stories Rock Sales - Ep. 10
    Oct 10 2023
    Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling
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    5 mins
  • This Is Why We Love Bestsellers - Ep. 09

    This Is Why We Love Bestsellers - Ep. 09
    Oct 5 2023
    Ever bought a book just 'cause it's topping charts?

    The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.
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    4 mins
  • This Is Why We Pay To Lose - Ep. 08

    This Is Why We Pay To Lose - Ep. 08
    Oct 3 2023
    The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀
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    3 mins

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