Episodes

  • Architecture and Alcohol with Alexander Buckeridge of Studio Bucky
    Aug 21 2024

    #10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!

    → What advice does he have for architects that want to start their own firm?
    → What are most architects overlooking?
    → What are his long term goals with Studio Bucky?
    → What’s his most controversial point of view on architecture?
    → What’s his biggest takeaway from our time together?

    00:00 Podcast Intro
    01:01 Introduction and Whiskey Talk
    03:30 Celebrating Season One Finale
    04:24 Advice for Aspiring Architects
    06:35 Challenges in Running a Firm
    10:58 Long-Term Goals and Reflections
    18:15 A Word From Our Sponsor
    26:08 Finding Passion in Art and Architecture
    27:00 Creative Freedom and Growth at Snarkitecture
    30:52 Discovering a Love for Architecture
    32:15 The Intellectual Challenge of Architecture
    33:32 Balancing Theory and Practice
    35:41 The Importance of Communication in Architecture
    48:36 Reflecting on the Journey and Future Goals

    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9


    STAY CONNECTED

    Follow on LinkedIn

    Follow on Instagram

    Subscribe on YouTube

    Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    50 mins
  • How To Keep Winning Clients
    Aug 14 2024

    #09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.

    We dive into:

    → How to use the momentum from his first client to get more clients
    → How to manage a lead pipeline and a sales pipeline
    → How to identify if a real client opportunity exists

    00:00 Episode Intro
    01:59 Future Projects and Networking
    06:27 Managing Relationships with CRM Tools
    07:16 Understanding Lead vs. Sales Pipeline
    08:23 Defining Project Criteria
    09:51 Effective Client Communication Strategies
    15:48 A Word From Our Sponsor
    19:29 Prioritizing and Following Up with Leads
    20:39 Networking and Cold Outreach Tactics
    21:20 Case Study: Engaging with High-Value Clients
    28:35 Tips for Scheduling Meetings

    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9


    STAY CONNECTED

    Follow on LinkedIn

    Follow on Instagram

    Subscribe on YouTube

    Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    30 mins
  • How To Get Your First Architecture Client
    Aug 7 2024

    #08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.

    We dive into:

    → What happened on the final call before winning the project
    → The project timeline and his plan for execution
    → Why this is the first step of building a sustainable business

    00:00 Podcast Intro
    01:47 Starting a Promising Client Meeting
    02:24 Securing the First Client
    03:09 Project Details and Initial Steps
    03:56 Celebrating the Win
    04:24 Reflections on the Journey
    05:17 Planning and Preparation
    05:55 Balancing Work and Growth
    08:33 Building a Sustainable Business
    11:06 A Word From Our Sponsor
    12:27 Navigating the Challenges
    22:36 Podcast Outro

    GROWTHITECT RESOURCES


    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9


    STAY CONNECTED


    Follow on LinkedIn

    Follow on Instagram

    Subscribe on YouTube

    Follow on Twitter


    SPONSORS


    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    23 mins
  • How To Manage Sales Operations As A Small Architecture Firm
    Jul 31 2024

    #07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.

    We dive into:

    → How to manage a sales pipeline
    → How to think about workload delegation
    → How to create offers that overcome client hesitations

    00:00 Episode Intro
    00:48 Podcast Intro
    01:54 Pipeline Building and CRM Tools
    10:15 Delegating Tasks and Scaling Up
    11:01 Exploring Remote Teams and Global Workforce
    15:52 A Word From Our Sponsor
    17:12 How To Sequence Outreach
    19:04 Low-Cost, High-Value Offers
    23:19 Podcast Outro

    RESOURCES MENTIONED

    → Sequencing: How To Automate Business Development Outreach - https://growthitect.com/articles/sequencing

    → Sales Pipelines: A Comprehensive Guide for Architects - https://growthitect.com/articles/sales-pipelines-a-comprehensive-guide-for-architects

    → Low Cost, High Value Offers: How Architects Quash Client Hesitations - https://growthitect.com/articles/low-cost-high-value-offers-how-architects-quash-client-hesitations


    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9


    STAY CONNECTED

    Follow on LinkedIn

    Follow on Instagram

    Subscribe on YouTube

    Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    24 mins
  • How To Negotiate As An Architect
    Jul 24 2024

    #06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.

    He’s trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.

    00:00 Episode Intro
    01:54 LinkedIn Strategies
    02:56 Setting Up Your LinkedIn Business Page
    03:51 Maximizing Personal Profile Engagement
    04:33 Leveraging Creator Mode
    05:58 Building in Public and Content Strategy
    13:27 A Word From Our Sponsor
    14:48 How To Launch A New Brand

    RESOURCES MENTIONED

    → Building Rapport: How Architects Gain Favor With Clients - https://growthitect.com/articles/building-rapport-how-architects-gain-favor-with-clients
    → Preparing To Win: 3 Answers Architects Must Have Before Trying To Win A New Client - https://growthitect.com/articles/preparing-to-win-3-answers-architects-must-have-before-trying-to-win-a-new-client

    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

    STAY CONNECTED

    → Follow on LinkedIn: www.linkedin.com/in/tylersuomala

    → Follow on Instagram: https://www.instagram.com/growthitect_com
    → Subscribe on YouTube: https://www.youtube.com/@growthitect
    → Follow on Twitter: https://twitter.com/TylerSuomala

    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → http://joingelt.com/growthitect

    Show more Show less
    39 mins
  • LinkedIn Growth Hacks for Architects
    Jul 17 2024

    #05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.

    We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.

    Plus we discuss how to send an effective launch announcement to your network.

    00:00 Episode Intro
    01:54 LinkedIn Strategies
    02:56 Setting Up Your LinkedIn Business Page
    03:51 Maximizing Personal Profile Engagement
    04:33 Leveraging Creator Mode
    05:58 Building in Public and Content Strategy
    13:27 A Word From Our Sponsor
    14:48 How To Launch A New Brand

    RESOURCES MENTIONED

    → LinkedIn Clicks: Increase Website Traffic From Your LinkedIn Profile - https://growthitect.com/articles/linkedin-clicks-increase-website-traffic-from-your-linkedin-profile

    → Warm Emails: Drumming Up New Clients - https://growthitect.com/articles/warm-emails-drumming-up-new-clients

    → Content Matrix: How Architects Generate Endless Social Media Post Ideas - https://growthitect.com/articles/content-matrix-how-architects-generate-endless-social-media-post-ideas


    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - **https://growthitect.com/join**

    → Irresistible Architecture Websites (Free 5-day email course) - **https://tylertactics.ck.page/03d11a3ed9STAY**


    CONNECTED

    Follow on LinkedIn

    Follow on Instagram

    Subscribe on YouTube

    Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    21 mins
  • How To Win Big Projects As A New Architecture Firm
    Jul 10 2024

    #04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

    We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander’s childhood. The second is some smaller scale installations for a developer in NYC.

    Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!

    00:00 Episode Intro
    02:04 How to approach distillery proposal
    09:33 Sponsored by Gelt
    10:54 RXR Relationship Building
    19:23 Consistent Business Development
    23:00 Podcast Outro

    RESOURCES MENTIONED

    → Discovery Meetings: How Architects Attract High-Quality Clients - https://growthitect.com/articles/discovery-meetings-how-architects-attract-high-quality-clients
    → Proposal Presentations: The Architect’s 5-Step Process To Winning - https://growthitect.com/articles/proposal-presentations-the-architect-s-5-step-process-to-winning
    → Hearing ‘No’: 4 Reasons Successful Architects Get Told No Often - https://growthitect.com/articles/hearing-no-4-reasons-sucessful-architects-get-told-no-often


    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

    STAY CONNECTED

    → Follow on LinkedIn

    → Follow on Instagram

    → Subscribe on YouTube

    → Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    23 mins
  • Architecture Brand & Website Design Critique
    Jul 3 2024

    #03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

    In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You’ll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.

    If you’ve ever wondered about what goes into the brand and website design of an architecture firm, then this is for you!

    [00:00] Podcast Intro

    [01:54] Website Thought Process

    [04:18] Brand Identity

    [07:27] Website Design Critique

    [14:21] Gelt Ad (Mid-roll)

    [28:21] Transition To A Business Owner


    RESOURCES MENTIONED

    → Above The Fold Design: 2x Conversions on your Architecture Firm Website - https://growthitect.com/articles/above-the-fold-design-2x-conversions-on-your-architecture-firm-website
    → Framing Effect: Turn Bland Services into Tasty Benefits - https://growthitect.com/articles/framing-effect
    → Call to Action: 6 Powerful “Contact Us” Alternatives - https://growthitect.com/articles/call-to-action-6-powerful-contact-us-alternatives-for-architecture-websites


    GROWTHITECT RESOURCES

    → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
    → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

    STAY CONNECTED

    → Follow on LinkedIn

    → Follow on Instagram

    → Subscribe on YouTube

    → Follow on Twitter


    SPONSORS

    Use Gelt for worry-free tax management for you and your firm.

    Get 10% off your Gelt subscription → joingelt.com/growthitect

    Show more Show less
    31 mins