• Part III - How can you reach a wider audience and generate more leads - Content Marketing
    Oct 31 2024

    In this episode, we'll explore the concept of "context-rich" content and how it can help you attract and engage your target audience.

    Discover how to create content that not only informs but also inspires, and how to leverage various content formats to reach a wider audience. We'll also discuss the importance of balancing informative, engaging, and promotional content to keep your audience coming back for more.

    Want to take your garden center's online marketing to the next level? Reach out to Dig Marketing today to learn how we can help you create a powerful online presence that drives results.

    dig-digital.com

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    6 mins
  • Part II - How can you reach a wider audience and generate more leads II - Leverage social Media
    Oct 18 2024

    In this second episode of our three-part series, we dive into the world of social media and its power in expanding your garden center's reach. Discover how to identify your target audience, create engaging content, and foster meaningful interactions. Learn why social media engagement is crucial for building relationships and driving sales. Get ready to take your online presence to the next level!

    Need help implementing these strategies? Dig Marketing can assist you from content creation to social media management, we've got you covered. Contact us today to schedule a consultation.

    dig-digital.com

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    9 mins
  • Part I - How can you reach a wider audience and generate more leads I - Your website
    Oct 18 2024

    In this first episode of a three-part series, we explore the crucial role of website optimization in expanding your garden center's reach and generating more leads. Discover how to make your site mobile-friendly, improve its search engine visibility (SEO), and enhance the overall user experience. Learn actionable steps you can take today to boost your online presence and attract more customers. In the upcoming episodes, we'll delve into leveraging social media and implementing effective content marketing as the other pillars of a successful online presence.


    Ready to elevate your garden center’s online presence? Let’s chat about your goals and how Dig Marketing can help. Book a free consultation today.


    dig-digital.com

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    7 mins
  • Content Hacks to Attract Young Gardeners
    Sep 4 2024

    Are you struggling to connect with the next generation of gardeners? In this episode, we explore how to craft engaging content that resonates with Millennials and Gen Z. Discover the power of user-generated content, what UGC is and how that applies to you.

    Learn how to craft engaging content to attract Millennials and Gen Z.

    References

    • Bazaar Voice - Talking to Strangers: Millennials Trust People over Brands https://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf


    • YouTube Shorts global monthly active usage in 2022 and 2023 https://www.statista.com/statistics/1314183/youtube-shorts-performance-worldwide/


    Are you curious about how to unlock the full potential of your online marketing? Discover innovative strategies and cutting-edge techniques with Dig Marketing. Contact us for a personalized consultation.

    dig-digital.com

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    7 mins
  • Extend Your Season: Innovative Strategies for Year-Round Success
    Aug 22 2024

    This episode of GreenThumb Minute explores how to keep your business thriving beyond the peak season.

    We discuss the growing popularity of indoor gardening and how to capitalize on it, the importance of creating engaging experiences for customers, and the potential of tapping into niche markets related to gardening.

    We're all ears! Your experiences could spark ideas and motivate fellow owners and marketers. Join our Private group Garden Center Answers on FB and leave your comments.

    Struggling to attract and retain customers in today’s competitive market? Dig Marketing can help you develop a comprehensive digital marketing strategy to drive growth. Schedule a strategy session today.

    dig-digital.com

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    7 mins
  • Attracting Eco-Conscious Customers How Sustainability Can Grow Your Business
    Jun 4 2024

    Millennials are all over gardening, but they care about more than just pretty flowers! This episode of GreenThumb Minute dives into the world of sustainability within business operations and how they attract eco-conscious Millennial customers to your garden center. Learn actionable steps to implement sustainable practices in your business, from sourcing to waste reduction, and discover how to clearly communicate your green initiatives to win over this powerful demographic.Ready to dive deeper into discussions about garden center management and marketing?


    Visit our website, dig-digital.com, and join our private Facebook group, Garden Center Answers, where you can share your comments, challenges, and experiences with fellow industry leaders.

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    6 mins
  • Get More Customers Through Your Door with Local SEO
    Apr 25 2024

    Struggling to attract local customers to your garden center? In this episode of GreenThumb Minute, we’ll show you how to leverage the power of local SEO to get more customers through your doors.

    We’ll also provide actionable steps you can take today to start seeing results.


    Share your inquiries in our Private FB group Garden Center Answers, and we will explore solutions in our next episode.


    References

    1. Local SEO Statistics and Trends: a 2022 Report by ReviewTrackers https://www.reviewtrackers.com/reports/local-search/
    2. How Mobile Search Connects Consumers to Stores https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-search-trends-consumers-to-stores/
    3. Request ownership of a Business Profile https://support.google.com/business/answer/4566671?hl=en


    Want to take your garden center's online marketing to the next level? Reach out to Dig Marketing today to learn how we can help you create a powerful online presence that drives results.

    dig-digital.com

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    6 mins
  • Sprouting Success: Choosing the Right Social Media for Your Garden Center
    Apr 8 2024

    Struggling to reach younger customers at your garden center? This episode dives into the power of visual social media platforms like Instagram and TikTok to engage Millennials and Gen Z. Learn how to use captivating photos, short-form videos, and relatable content to build brand loyalty, attract new customers, and cultivate a thriving online community.

    Need help implementing these strategies? Dig Marketing can assist you from content creation to social media management, we've got you covered. Contact us today to schedule a consultation.

    dig-digital.com

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    5 mins