• Google Emails Advertisers On Local Services Ads Verification Requirements

  • Sep 18 2024
  • Length: 7 mins
  • Podcast

Google Emails Advertisers On Local Services Ads Verification Requirements

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  • Summary

  • Google has recently implemented stricter verification requirements for its Local Services Ads program. These new requirements aim to reduce spam and ensure the authenticity of businesses advertising through the platform. Starting in November 2024, both business owners and featured professionals will need to pass an identity check to maintain their listings. The identity check process will be conducted by Google's partner, Evident, to verify the individuals' identities and ensure their affiliation with the advertised business. This measure serves to protect consumers from working with imposters and provides added security for legitimate businesses.
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